Jay Conrad Levinson was the author of the best-selling marketing series in history, “Guerrilla Marketing,” plus 58 other business books. His books have sold more than 20 million copies worldwide. And his guerrilla concepts have influenced marketing so much that his books appear in 62 languages and are required reading in MBA programs worldwide.
Jay taught guerrilla marketing for ten years at the extension division of the University of California in Berkeley. He was a practitioner of it in the United States — as Senior VP at J. Walter Thompson, and in Europe, as Creative Director of Leo Burnett Advertising.
A winner of first prizes in all the media, he was a part of the creative teams that made household names of many of the most famous brands in history: The Marlboro Man, The Pillsbury Doughboy, Mr. Clean, Tony the Tiger, Allstate’s good hands, United’s friendly skies, the Sears Diehard battery, Morris the Cat, and the Jolly Green Giant.
He was the Chairman of Guerrilla Marketing International. His Guerrilla Marketing is a series of books, workshops, CDs, videos, CD-ROMs, an Internet website, and The Guerrilla Marketing Association — a marketing support system for small business.
Most of all, Guerrilla Marketing is a way for business owners to spend less, get more, and achieve substantial profits. The best guerrilla to transform you into a guerrilla marketer is – The Father of Guerrilla Marketing: Jay Conrad Levinson!