First, grab your copy of the classic 200 Marketing Weapons
to Maximize Your Marketing Success Today
The Official Guerrilla Marketing - bringing Guerrilla Marketing methods to the world.
- founded by Jay Conrad Levinson in 1984
How can Guerrilla Marketing help you get maximum results for minimum cost?
It focuses you on low cost, high profit creative marketing. Its basic requirements are time, energy, and imagination and not money. Sales are not the primary metric to measure business success, instead profit is the measurement. Guerrillas place emphasis on retaining existing customers instead of solely focusing on acquiring new ones.
The concept of Guerrilla business began as the book Guerrilla Marketing. This first book was published in 1984 and it was created to help small business succeed against large and established competitors with large advertising budgets. Guerrilla Marketing started a movement that lead to over 50 books, published into 62 languages and selling over 21 million copies around the globe.
Your job as a Guerrilla: make every single moment of the experience satisfying, simple and worthwhile for the customer. When you do that, you're truly a practitioner of Guerrilla Marketing
Today, we are even more passionate than in 1984, about the success of businesses and most importantly the people who run them. Utilizing time, energy, imagination and not money remains core to the Guerrilla mindset and we provide the tools to help you develop and expand that mindset so you can exceed.
The Guerrilla Community is a family of like-minded and success oriented people doing everything it takes to make victory the norm for their life.
Develop or grow your Guerrilla mindset. Appreciate traditional thinking but embrace the enlightened opportunities that allow you to live or work differently.
The objective of Guerrilla Marketing is to create a unique, engaging and thought-provoking concept that will generate buzz, and consequently turn viral.
The 2018 and 2017 Guerrilla Global Summits have provided valuable tools, ideas and inspiration to those who attended.
Infuse every day with Guerrilla imagination and energy.
Creativity begins not with a headline, graphic idea, special effect or jingle; it begins with an idea. The idea should center around your offer, your competitive advantage or your main benefit-and it should come singing clearly through your marketing in any medium.
"...ability to change is part of the DNA of guerrilla marketing. There are two other parts to that DNA: The first is the ability to operate according to a very simple plan. Everybody can do that. The second part is committing to that plan. Not everybody can do that."