Developing new business is an integral part of every guerrilla’s regimen. There are endless ways to go about looking for new business, however guerrillas know how to focus their efforts to engage in the most efficient methods possible.

Most businesses derive 80% of their revenues from the top 20% of the customers. The key is to expand upon the relationships already formed with customers and tap into the relationships that have been made with suppliers, partners, and any other individuals and businesses to generate new business. Guerrillas know that having already established working relationships with these people and given both parties share the same target market, they are in a position to tap their brains for new ideas:

1. Do they have a need for any additional products or services?
2. Are they aware of any other businesses that would have a need for similar products and services?
3. Would they be able to refer any individuals or...

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