Many salespeople work for unscrupulous employers who actually condone unethical business practices. On the surface, most US companies have a code of ethics and pay lip service to compliance. The picture they paint is very sunny indeed. An authentic portrait of corporate ethics in America today is far darker. A recent survey by Sales & Marketing Management magazine concluded that despite the ethics codes instituted by most firms, the actual practices and unwritten codes of acceptable behavior may be quite corrupt.

The survey of 200 sales managers from companies of varying sizes, found that salespeople will go to extraordinary lengths to make a sale. The survey revealed that 49% of managers knew that their reps lied on a sales call; 34% heard reps make unrealistic promises on a sales call; and 22% were aware that their reps sold customers products that they didn't need. A whopping 54% agreed that the drive to meet sales goals does a disservice to customers.

You must be a member of Guerrilla Marketing Online to access the full article. If you are already a member, please sign in below. If you are not a member, join now.

Guerrilla Marketing Online Member Login:
Username
Password

Forgot your username and/or password? Click here.

*Please note that if you have cookies support turned off in your browser, you will be prompted to login each time you attempt to access a members-only feature or page.