Closing a sale -- getting your prospect to say yes -- can sometimes be as easy as asking for it. Once you've laid the groundwork by qualifying your prospect, uncovering their needs, and showing how your product or service satisfy those needs, it's time to ask for the order. Here are five tips to make this procedure simple and successful.

1. Lay the Foundation

As guerrillas you know that an essential element of your job is to determine your customer’s needs and help them to understand that what you are selling more than meets that need. If this is done successfully, a "close" may not be necessary. However, if you are encountering difficulties closing, you should probably examine your procedure for revealing your customer's needs and demonstrating the benefits of your product or service.

2. Qualify the Prospect

Does the person with whom you are doing business have the authority to make purchasing decisions? Sometimes a...

You must be a member of Guerrilla Marketing Online to access the full article. If you are already a member, please sign in below. If you are not a member, join now.
Guerrilla Marketing Online Member Login:
Username
Password
Forgot your username and/or password? Click here.
*Please note that if you have cookies support turned off in your browser, you will be prompted to login each time you attempt to access a members-only feature or page.