If direct mail isn't part of your marketing mix, it may be time to re-evaluate your strategy. Direct mail allows you to target a specified group of prospects with personalized greetings and offerings. On a per-sale basis, direct mail is the least expensive method of marketing. Because it allows you to control the quantities and costs of the mailing, direct mail can be an economic medium for entrepreneurs working with a tight budget.

While some products and services may lend themselves to the direct mail approach, almost any business can profit from the direct approach. Include samples, coupons, and discount offers wherever applicable

Start Small

If you don't consider your product a natural for direct sales, why not take a small gamble and see if you can prove yourself wrong. A small, carefully crafted and targeted mailing can be an effective way to test the waters. The return on a small to medium-sized mailing can predict the results...

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