Most people think of creativity as something you're born with, like broad shoulders or curly hair. In reality, creativity is a gift to nurture and develop. Many of you were wildly imaginative as children but have become more conservative as adults. By keeping in touch with the child within, you can reawaken your sense of adventure and be more creative.

One of the most innovative people I know is a graphic artist named Brian Sasville. The secret of his success is that he's a big kid. Now don't get me wrong. I helped him blow out the 35 candles on his last birthday cake and I've seen him take meetings with CEOs. What sets Brian apart from the competition is his ability to keep the child in him alive and kicking. He takes the same joy in his new PalmPilot that he did 25 years ago in his Etch-A-Sketch.

There's a fine distinction between being childlike and being childish. Throwing tantrums certainly won't enhance your imagination. Here are some techniques...

You must be a member of Guerrilla Marketing Online to access the full article. If you are already a member, please sign in below. If you are not a member, join now.
Guerrilla Marketing Online Member Login:
Username
Password
Forgot your username and/or password? Click here.
*Please note that if you have cookies support turned off in your browser, you will be prompted to login each time you attempt to access a members-only feature or page.