When you hear the word "telemarketing", do you think of annoying dinner time calls from people selling newspaper subscriptions or long distance services? Recently "telemarketing" has become a dirty word. Your business however, probably relies on selling at least some of your products and services over the telephone.

Telephone sales, or telemarketing, is an effective system for introducing a company to a prospect and setting up appointments. After a sales call, a telephone follow up may close the sale. The telephone is a great tool for offering new or additional products to existing customers. You can expand of your sales territory as the phone allows you to call local, national and even global prospects.

Guerrillas know that the modern telemarketer has to cut through more "communication clutter" than ever before. Not only are you competing with other telemarketers, but also with direct mail, print and broadcast advertising. You can't hide behind...

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