It's as important to know what word of mouth marketing IS as what it ISN'T. Word-of-Mouth (W-O-M) is about involving, educating and satisfying customers. It isn't about abandoning your marketing plan and advertising campaign. It isn't enough to simply provide good customer service and wait for the buzz to build. Let's test your knowledge of W-O-M with this simple quiz. Select the most suitable answer to the following questions. Answers are at the end of the article.

WHAT IS WORD-OF-MOUTH MARKETING?

1. Great Word-of-Mouth is
a. an art
b. a science
c. a matter of chance

2. The leading form of communication is
a. Word-of-Mouth
b. print media
c. the Internet

3. The most influential factor in your business is
a. a marketing consultant
b. memorable advertising
c. an educated consumer

4. You can involve customers by
a. seeking their...

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