Up until a few years ago, technology was not something associated with small business marketing. Perhaps it was connected with databases or inventory control, possibly with electronic spreadsheets and word proccessing. Anyhow, it was complicated and expensive -- and its affect on small business didn't stretch into the arena of marketing.

My oh my, how times do change!

Technology is currently in the process of revolutionizing small business, enabling many small business owners to dream new dreams, then attain them in surprisingly brief time spans. Sure, technology helps all businesses in many ways. But it helps small businesses in the biggest ways.

For one thing, technology gives small businesses a blatantly unfair advantage because it allows them to look big and act big without having to spend big. The price of credibility has plummeted while the achievement of credibility has become more precious. Technology provides small business...

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