Many people think that the car bombed because of its design. Not so. While the central design theme was somewhat bizarre, the car looked a bit as if it were some kind of giant fish sucking on a lemon; the look wasn't the source of the debacle. It was the marketing.
As the story goes, from the CEO's office down came the word, "We want a car with something for everyone, the Edsel." Obediently, marketing ordered lots of models with lots of prices. Over twenty models were designed, including the specialty issues. Four-door sedans to racy sports models, each sucking that lemon, and all headed for disaster.
Something for everyone, lots of models, with lots of prices spells a very big marketing mistake.
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