Marketing Yourself As A Successful Guerrilla Entrepreneur

Successful Guerrilla Entrepreneurs know that success involves not only choosing the right Guerrilla Marketing weapons, but also using them as effectively as possible. Appearance plays a major role in the effectiveness of your success. You must always be “on,” projecting yourself in as favorable a way as possible.   Graphic design plays a major role in determining the image you project in your marketing materials. From the appearance of your ads, brochures, business cards, newsletters, presentation visuals and web site, prospects will make instant decisions Read More +

Relationship Building For Successful Guerrilla Entrepreneurs

Relationship Building For Successful Guerrilla Entrepreneurs   by Jay Conrad Levinson and Jeannie Levinson     No man—and no business—is an island.   Guerrillas strive for and savor long-term relationships with their customers. They well know the myriad of benefits of long lasting connections and do all in their power to establish and nourish them. They’re well aware that it costs them six times more to sell something to a prospect than to sell that same thing to a customer.   It’s one thing, however, Read More +