Guerrilla Marketing Definition

Guerrilla Marketing – What Is It? In recent conversations about Guerrilla Marketing, I’ve noticed some entrepreneurs are familiar with the term Guerrilla Marketing but they aren’t quite sure what it is and how it can improve their business so I thought it would be helpful to provide some background and a definition of Guerrilla Marketing. […]

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Human Media – Guerrilla Marketers are Different – Are You an Effective Relationship Builder?

Human Media:  Guerrilla Marketers are Different – Are You an Effective Relationship Builder? “Traditional marketers, at the end of the month, count money.  Guerrillas count new relationships.  Knowing that people actually do want relations, guerrillas do everything they can to establish and nurture a bond between themselves and each individual customer.  They certainly do not […]

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Human Media – Relationship Building and Customer Satisfaction for Successful Guerrilla Entrepreneurs

Human-Media:  Relationship Building for Successful Guerrilla Entrepreneurs Neither a successful person nor a successful business is an island.  Embracing relationship building is a powerful way to impact your profits.Guerrillas strive for and savor long-term relationships with their customers.  They know the benefits of long lasting connections and do all in their power to establish and […]

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Mini-Media: Presenting Your Business to Your Prospects

Mini-Media:  Presenting Your Business to Your Prospects Guerrilla Entrepreneurs realize that their clients and customers judge their competence at every point of contact.  Accordingly, successful Guerrilla Entrepreneurs pay constant attention to the way they present themselves and strive for constant improvement. RememberGuerrilla Marketing Weapon #31, Canvasing. There are two categories of presentations: time-lapse and real-time.Time-lapse […]

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Human Media: Authenticity is a Cornerstone of Guerrilla Marketing

Human Media:  Authenticity is a Cornerstone of Guerrilla Marketing In the last two posts, we’ve focused on a low-cost Guerrilla weapons category which is Human Media. We’ll continue that focus in this post. RememberGuerrilla Marketing Weapon #100, Yourself. You’re fully aware of your intentional marketing and we hope you’ve invested time, energy and imagination into […]

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Human Media: Guerrillas work with Intent

Human Media:  Guerrilla’s work with Intent In the last Blog post we discussed the importance of appearance, focusing mainly on physical appearance.  Beyond the physical appearance, let’s dig a bit deeper into the image you project to clients and prospects who meet you face-to-face. RememberGuerrilla Marketing Weapon #100, Yourself. Work with IntentionGuerrilla Entrepreneurs control the […]

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Human Media: Successful Appearance – a low cost, high return investment.

Human Media:  Successful Appearance – a low cost, high return investment. Successful Guerrilla Entrepreneurs know that success involves not only choosing the right Guerrilla Marketing weapons, but also using them as effectively as possible. RememberGuerrilla Marketing Weapon #103, Employee Attire. AppearanceAppearance plays the most known role in determining the image you project and it plays […]

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