What Do Guerrillas Do to Stimulate and Drive Traffic to Their Location?

What Do Guerrillas Do to Stimulate and Drive Traffic to Their Location?

Looking for ways to drive traffic to your physical business?  Guerrillas color outside of the lines when it comes to stimulating traffic at their physical locations.

  • Tastings (food and/or beverage). The more senses you can stimulate at once, the greater your opportunity for sales.
  • Work with your town to host community events at your location:
    • Green Market
    • Community Yard Sale
    • Chili Cook-off
    • Kids Festival
    • Charity Fund Raiser
  • Add convenience services:
  • Meet-up – host regular meet-ups at your location focused on a topic, networking or just socializing.
  • Host meetings for your local Chamber of Commerce or other business development organizations.
  • Host meet and greets with local personalities such as DJ’s (radio remotes), TV personalities, social media leaders and experts.

“The more publicity contacts you have, the more free publicity you’ll generate.  It’s that simple Guerrilla Marketing (Kindle)

  • Fusion / Affiliate marketing with nearby businesses is also a great way to drive traffic to each other’s businesses.  Find a complimentary business and promote their offer at your location and your offer at their location.  To get your ideas flowing, here are a few examples of businesses that can pair well together:
    • Dry Cleaner – Shoe Repair
    • Coffee Shop – Wine Store – Wine Bar – Restaurants -Specialty Food Shops
    • Juice Bar – Gym - Yoga Studio – Pilates Studio - Fitness Apparel Retailer
    • Flower Shop – Gift Shop - Party Shop
    • Tire Store – Oil Change – Gas Station - Car Wash
    • Bicycle Shop – Athletic Shoe Retailer – Fitness Apparel Retailer - Food/Nutrition Store
    • Groomer – Pet Store
    • Hair Salon or Barber – Massage Location – Clothing Store – Nail Salon

“This time-honored way of doing commerce without spending money is common, very effective, and extremely simple to set up.  All you've got to do is ask.  Most business owners will go along with the idea because it makes so much sense.” Guerrilla Marketing (Kindle)

  • Give-Away/Freebies are a proven traffic driver. Whether you are giving away a free demonstration/presentation/seminar, a sample of something you sell/produce or you utilize an offer from a Fusion/Affiliate partner, people respond to free. Offering something for free helps you build relationships and trust which open the door to long lasting opportunity. Guerrillas appreciate long relationships with their customers.

“Guerrillas relish people who want more data… Prospects who have requested the data provide opportunities that don’t get much more golden.” Guerrilla Advertising (Kindle)

Guerrillas Are Gathering to Elevate Their Businesses – Will You Be Left Out?

Guerrillas Gathered to Elevate Their Businesses – Were You Left Out?

The 2018 Guerrilla Global Summit was May 3-5 and if you were not there you missed countless opportunities to  transform your business with social media, email marketing, copywriting, creativity, planning and strategy development and the resources to, if needed, help you get it done.

Happily, it's not too late.  The recordings of the 2018 Guerrilla Global Summit will be released soon.  To be the first to know, please provide your name and email address below.

Some of the participants in the 2017 Guerrilla Global Summit

This event is as unique as Guerrilla marketing itself.  Guerrilla are "doers".  They aren't content to just have an idea. They take action to make their ideas a reality.   Guerrillas see 'no' as opportunity. When faced with a 'no', they look for a different way to get to the 'yes' they are seeking.  The most dramatic characteristic of the Guerrilla attitude is the penchant for action. Action means creating, committing, measuring, and improving.

Have you seen the magic that happens when "doers" come together, with a sense of community, to share what's working and to push themselves to improve?  If not, you don't want to be left out of the action and this great opportunity only comes around once a year.

"A Guerrilla builds, connects and helps the community.  Within that community are other Guerrilla allies that will become their assets."

Excerpted from - Guerrilla Marketing Remix / (Kindle)

Here are some of the topics our expert Guerrilla presenters explored this year:

  • Copy-writing
  • Email Marketing
  • 3D Direct Mail Marketing
  • Video Marketing
  • Social Media
  • Branding
  • PR
  • E-commerce
  • Consulting
  • Attracting Clients
  • Agile Marketing
  • Marketing Automation

In addition to interactive presentations, there were Q&A panels to answer participants questions and challenges and they provided tools, tips and techniques to address those needs.  

Participants enjoyed numerous networking opportunities with presenters and fellow Guerrillas.  As Guerrillas come together they find creative and profitable fusion / affiliate relationships that help them with their very important task of solving the problems and fulfilling the needs of their prospects and customers.  

"This time-honored way of doing commerce without spending money is common, very effective, and extremely simple to set up.  All you've got to do is ask.  Most business owners will go along with the idea because it makes so much sense."

"Many small-business owners view themselves as independent souls, but Guerrillas know that power comes from teamwork more than from rugged individualism."

Excerpted from - Guerrilla Marketing / (Kindle)

Want to hear from those who attended the summit last year?  Take a few moments to listen to participants of the 2017 Guerrilla Global Summit as they shared their thoughts after the event.

We look forward to seeing you take action and watching your business flourish.  To be the first to know, please provide your name and email address below.

Are You Using 3D and Lumpy Mail To Drive Your Profits?

Are You Using 3D and Lumpy Mail To Drive Your Profits?

"Created skillfully, direct-mail advertising enables you to go through the entire selling process – from securing your prospects attention to obtaining sales by means of coupons the prospects can complete and toll-free phone numbers they can call. "Guerrilla Marketing (Kindle)

When your research shows that direct mail is an effective way to reach your prospects, it's time to leverage all of your Guerrilla wisdom. When it comes to direct mail you have several goals:

  • make your mailer get noticed among the other mail confronting your prospect
  • have your mailer get opened and read
  • provide a clear and convincing offer
  • make it clear what you want the prospect to do that will result in a successful sale.

How do you make your direct mail stand out? Guerrillas approach this opportunity in several ways. You can start with the envelope or outer-panel which is your canvas to entice your prospects to open your mailer and read the contents.

Guerrillas know that people read:

  • the addressee name.
  • the teaser copy.
  • who sent it.

You only have, at most, a few seconds to capture their attention. So how do you create effective teaser copy?  

“The idea of teaser copy is not to be cute, clever, or fancy. The job is to be provocative, to entice the recipient into opening the envelope.” Guerrilla Marketing (Kindle)

Here are some successful Guerrilla teaser copy ideas:

  • FREE! A … [sample of your product or service] for you.
  • Want to get your hands on $10,000 extra cash?
  • The most astonishing offer of the year. Details inside.
  • Free gift enclosed.
  • Money-saving offer inside.
  • Wealth-building secrets for 2018.
  • Private information for your eyes only.
  • Did you know you can double your profits?
  • What every business like yours needs to know…
  • How to add new profits for only six cents a day.
  • See inside for exciting details on [virtually anything].
  • Read what’s in store for you – this week only!

Guerrillas know that your teaser copy is enhanced when you add a dimensional element to your mailer further intrigue your prospects which results in them opening and reading your mailer. We are very excited that Travis Lee will be presenting the latest tools and tips at the 2018 Guerrilla Global Summit. He spent thirty minutes on a Facebook Live talking with us.  If you missed it, take a look:

Join us at the 2018 Guerrilla Global Summit (May 3-5) to learn the latest tools, tips, tactics, strategies and inspirations.

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Now that you've developed your teaser copy and selected your dimensional element, Guerrillas know that their work continues. Once the customer has opened your mailer, it’s as if they have opened the door to a retail store.  The opportunity exists  to move the prospect to a successful sale and ultimately a delighted customer.

Now is the time that Guerrillas leverage their research and understanding of their customers and prospects wants and needs. With that knowledge, they create copy that sells.

An effective way to be clear in your copy is to work backward. Start with writing your coupon or response device first. Now that you are very clear about what you want your prospect to do, it’s much easier to develop the supporting copy that is focused on that desired action.

“Whatever you do, make your offer clear, repeat it several times, keep you message as short as possible, and ask for the order.” “Ask people to do exactly what you wish them to do. Then ask them again.” Guerrilla Marketing (Kindle)

Once you've sent your mailer, Guerrillas know that it's the start of a campaign and they should follow their initial direct-mail with follow-up mailings, ultra-selective targeting, telemarketing and more unique mailing packages.

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