Gaining New Customers with Pilot Projects

Gaining New Customers with Pilot Projects A potent Guerrilla tactic to win new business begins with a powerful phrase: “Pilot Project.”It’s often difficult to get a company or a person to agree to do business with you.  It is much simpler to get them to agree to a mere pilot project.  Even if companies or […]

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Getting to Know Your Customers

Getting to Know Your Customers People seek a wide array of benefits when they’re in a buying mindset.  If you are communicating any one of those benefits to the people who want them this very instant, you’ve virtually made the sale.People do not buy because marketing is clever, but because marketing strikes a responsive chord […]

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Guerrilla Techniques – Empowering Doers

Guerrilla Techniques – Empowering Doers The Pareto principle, also known as the 80/20 rule, has been translated into many meanings since it was first introduced in the late 1800’s.For Guerrillas, the 80/20 rule teaches you simplicity and applies throughout your business: 20 percent of your marketing generates 80 percent of your sales. 20 percent of […]

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What are the Elements of Guerrilla Success?

What are the Elements of Guerrilla Success? Relentless, Persistent and Optimistic.  When you are educated (be it intuitive, skills based, certificate or whatever means are necessary to ensure that you are confident in your skills), tenacity is the virtue that will set you apart.You can have the best product or service and be the smartest […]

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Guerrilla Marketers are Different – Because Being Different Makes You Stand Out

Guerrilla Marketers are Different – Because Being Different Makes You Stand Out. ​If you have competitors, and you likely do, being good is important but being different is what makes it matter that you’re good.Let’s look at a few scenarios: If you need to go to the grocery store today, do you immediately know which […]

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Guerrilla Marketing Definition

Guerrilla Marketing – What Is It? In recent conversations about Guerrilla Marketing, I’ve noticed some entrepreneurs are familiar with the term Guerrilla Marketing but they aren’t quite sure what it is and how it can improve their business so I thought it would be helpful to provide some background and a definition of Guerrilla Marketing. […]

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Human Media – Guerrilla Marketers are Different – Are You an Effective Relationship Builder?

Human Media:  Guerrilla Marketers are Different – Are You an Effective Relationship Builder? “Traditional marketers, at the end of the month, count money.  Guerrillas count new relationships.  Knowing that people actually do want relations, guerrillas do everything they can to establish and nurture a bond between themselves and each individual customer.  They certainly do not […]

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Human Media – Relationship Building and Customer Satisfaction for Successful Guerrilla Entrepreneurs

Human-Media:  Relationship Building for Successful Guerrilla Entrepreneurs Neither a successful person nor a successful business is an island.  Embracing relationship building is a powerful way to impact your profits.Guerrillas strive for and savor long-term relationships with their customers.  They know the benefits of long lasting connections and do all in their power to establish and […]

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Mini-Media: Presenting Your Business to Your Prospects

Mini-Media:  Presenting Your Business to Your Prospects Guerrilla Entrepreneurs realize that their clients and customers judge their competence at every point of contact.  Accordingly, successful Guerrilla Entrepreneurs pay constant attention to the way they present themselves and strive for constant improvement. RememberGuerrilla Marketing Weapon #31, Canvasing. There are two categories of presentations: time-lapse and real-time.Time-lapse […]

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Human Media: Authenticity is a Cornerstone of Guerrilla Marketing

Human Media:  Authenticity is a Cornerstone of Guerrilla Marketing In the last two posts, we’ve focused on a low-cost Guerrilla weapons category which is Human Media. We’ll continue that focus in this post. RememberGuerrilla Marketing Weapon #100, Yourself. You’re fully aware of your intentional marketing and we hope you’ve invested time, energy and imagination into […]

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