Are You Receiving? It’s The 12 Days of Giving!

Are You Receiving?
It's The 12 Days of Giving!

It's the 12 Days of Giving

As we announced on December 25th, it's the 12 Days Of Giving.  Generosity and giving is in the DNA of a Guerrilla.

“Guerrillas have learned, though they may have always suspected it in their bones, that the more they give, the more they receive.  They are extremely imaginative about what they can give, shifting their generosity into high gear and seeing the world through the eyes of their customers.”   – Guerrilla Marketing (Kindle)


Guerrilla Marketers are diving into the 12 Days of Giving and growing their understanding of the theory and actions that are Guerrilla Marketing. They are pouring fresh energy into their marketing to keep it alive or in the case of new businesses, to plant the seeds for amazing growth.

Join in the 12 Days of Giving! You'll become intimate with the reality of the next two sentences.

  1. Guerrilla Marketing is about theory and action. We supply the theory. What kind of action are you supposed to take? The first is gaining an understanding of what marketing really is and why Guerrilla Marketing is putting so much money into so many bank accounts around the world. 
  2. Become aware of your options as a Guerrilla Marketer. With so many new options now available to Guerrillas, it’s almost too easy to succeed. But we know that’s your job, and it’s our job to help. So let’s get going.

Throughout the 12 Days of Giving, we are arming our subscribers with theory, inspired action and the options available for you to become an expert winner of new customers, more lucrative customers and a more fun business. This is like a master course in what has always worked with Guerrilla Marketing, what works today and how to get it to work for your business.

Guerrillas are dreamers but more than dreaming, they take action that gives wings to those dreams. Your competitors are dreamers too and they are focused on making 2019 their best year yet...be sure to take action and leave them disappointed, dazed, and defeated.

It's not too late. You will still be able to take advantage of every daily gift and benefit of the 12 Days of Giving, Subscribe now to receive exclusive insight and launch your massive success in 2019 and beyond! 

The Ball Is About to Drop – What’s Your Plan To Make 2019 The Best Year Yet?

The Ball Is About to Drop – What’s Your Plan To Make 2019 The Best Year Yet?

It’s mere days until 2019 will arrive in a fanfare of confetti, good wishes and cheer. Are you ready to launch that new business, acquire a business or make your existing business more profitable in 2019?  Your competition is surely looking for a record-breaking 2019…it’s your job to leave them disappointed.

Now is the perfect time to define or refine your Seven Sentence Guerrilla Marketing Plan. If you haven’t already created your plan, don’t waste another second.  It’s simple, easy and the very basic component of Guerrilla Marketing. You’re completely misunderstanding Guerrilla Marketing, if you don’t know that at its core, is a plan.

“Right here and right now, let me tell you the two most important things you should know if you're to succeed with guerrilla marketing: (1) Start with a plan and (2) commit to that plan.  If you do those two things, you're off to the right start, and you're primed for success. "   Guerrilla Marketing (Kindle)

"Ughh...a plan, that's too much work and what's the point"! If you weren't a Guerrilla, you might think that. But Guerrillas know that a Marketing and Advertising plan should be the essence of simplicity and that's why the plan works. Guerrillas also know that at the core of the plan is profits.

Profits are very different from sales. Anyone can achieve sales, but it takes a Guerrilla to consistently turn honest profits. You’ll turn profits if you clearly focus on your goals and projections.  Why projections? Without projections, you won’t have a measuring stick. After all, a goal is a dream with a deadline.

At the outset, you won't have any way of knowing whether your plan is good or bad, except for low-cost testing, your own intuition, and counsel of others in whom you believe.  But once you believe in your plan, you've got to back your belief with patience.  Patience is commitment."   Guerrilla Marketing (Kindle)

If you have a new idea and you’re ready to make 2019 the year that you step out and execute your idea..KUDOS! There is nothing more satisfying than taking an idea and turning it into a profitable business. Guerrilla Marketing is exactly the right place to make the transition from thought to reality.

Guerrillas often start with a big goal, a plan, and only part of the resources they need to reach that goal.  When they get stuck, or come across a challenge, they don't back off or try an easier route.  They inventory what they need to learn or discover to take the next step and they intensely focus on that competency until they master it." – Guerrilla Marketing Remix (Kindle)

The clock is ticking, let's get going and make 2019 a year you'll never forget! Complete your Seven Sentence Guerrilla Marketing Plan.

Subscribe now to get your exclusive insights!

It’s The 12 Days of Giving!

It's The 12 Days of Giving!

Guerrilla Profits

It's the 12 Days Of Giving and we would like to share with you something important, that you may not know.

 Jay Conrad Levinson’s Vision Was Always, and Ours Continues to Be:

You’ll read some of the Guerrilla Marketing advice and say to yourself, “I knew that.” You’ll read other revelations and say, “We could do that!” You might even say, "We used to do that, it worked and now we don't do that and we don't know why!" We don’t blame you for being excited about the power of marketing, Guerrilla Marketing to grow your business. We’ve been excited since Jay first thought of bringing Guerrilla Marketing into the B-age, the age when entrepreneurs think of Billions rather than Millions

Marketing experts see today as two separate ages:

  • One requires the age-old principles of patience and commitment for the eventual profit.
  • The other requires a can’t-refuse offer, a large and responsive mailing list, and online dexterity for the quick profit.

The Guerrilla Marketer of today operates comfortably in both ages.

Guerrilla Marketers are delighted that marketing is undergoing so many changes. These marketeers are aware that most of their competitors are looking the other way when it comes to modernizing their marketing and getting it to bloom in the sunshine rather than simply look pretty. But to get it to bloom, you’ve got to be the sun. You’ve got to be the energy that keeps your marketing alive. Lean closer and become intimate with the reality of the next two sentences.

  1. Guerrilla Marketing is about theory and action. We supply the theory. What kind of action are you supposed to take? The first is gaining an understanding of what marketing really is and why Guerrilla Marketing is putting so much money into so many bank accounts around the world. 
  2. Become aware of your options as a Guerrilla Marketer. With so many new options now available to Guerrillas, it’s almost too easy to succeed. But we know that’s your job, and it’s our job to help. So let’s get going.

Beginning tomorrow for the remaining 11 days of giving, we will arm our subscribers with theory, inspired action and the options available to you to become an expert winner of new customers, more lucrative customers and a more fun business. This will be like a master course in what works today and how to get it to work for your business.

 Subscribe now to receive exclusive insight and launch your massive success in 2019 and beyond!

Secrets of Continual Improvement with Less Effort

Secrets of Continual Improvement with Less Effort

Secrets of Continual Improvement with Less Effort

“Don’t let business get in the way of the purpose of business. Be sure that your own efforts include working on your own business rather than simply the business it attracts. The means should not interfere with the end. "   Guerrilla Marketing (Kindle)

Guerrillas Strive to Get More with Less Effort. How do they do it?

Whether your business is a team of one (solopreneur) or a team of thousands, improving your sales and marketing efforts will create continuous improvement in your business. Most importantly, you can separate yourself from your competitors by closing your marketing and sales loop.

From your strategy to your tactics and dealing with customer objections, expert marketer Emerson Brantley will show you the path to make continuous improvements in your business.

If you weren’t at the Guerrilla Global Summit, you don’t have to miss out, you can still benefit from Emerson Brantleys' master presentation.  As a Master Marketing Thought Leader, Strategist & High-Conversion Copywriter, Emerson Brantley has masterminded over 8600 successful marketing campaigns, launches and tests for clients in the U.S. and 21 countries around the world and he will show you how you can improve your results with this Secrets of Continual Improvement with Less Effort master course.

Secrets of Continual Improvement with Less Effort

Emerson Brantley will walk you through the four biggest issues with your marketing and sales efforts along with:

  • Making Money with Less Effort
  • Repelling the Customers, You Don’t Want
  • Attracting the Customers, You Do Want
  • Seeing Your Customers Objections Differently

Join Emerson as he shares his years of success with Guerrilla Global Summit attendees to demonstrate how continual improvements will therefore make your business rock. Click here for a free preview and more information. Your time will be well spent learning how to get continual improvement in your business with less effort.

“The marketing fires are fueled by enthusiasm and passion. Enthusiasm means being honestly excited about not your product or service but what it can do for your customers. This kind of enthusiasm is highly contagious and very desirable. It shows to your customers. But it starts with you, the owner of the company and then spreads to your staff, salespeople, and customers and then to their friends and associates." Guerrilla Marketing (Kindle)

7 Keys for Guerrillas to Sell Anything

7 Keys for Guerrillas to Sell Anything

7 Keys for Guerrillas to Sell Anything

The words you use to describe your product and its benefits are the key to the success of your business. Your sales copy is the only contact you’ll have with the vast majority of your visitors. That’s why you have to make the most of it. Your sales copy should immediately draw the reader in with exciting benefits and enticing copy so you can lead them toward the sale. It should establish your credibility—because nobody will buy from you if they don’t feel they can trust you. Describe the benefits of your product or service and explain why your visitors need it. It’s easy to be totally honest, which you should be—but it’s a bear to be believed."   Guerrilla Marketing (Kindle)

Your choice of words means everything to the success of your marketing and selling efforts.

A Guerrilla Marketer has a very simple focus when it comes to copy – find the words that inform, engage and motivate the prospect/customer to take action now. Your copy is vying for the readers attention along with the hundreds of other messages that surround your reader. How do you get your copy to make your reader take notice and say, “I want that”?

One of the secrets that Guerrillas, who attended the Guerrilla Global Summit this year know is that your customers have a buying language and if you’re not speaking it, you’re not reaching them.  

One thing you can be sure of is that your more successful competitors are doing a better job of speaking your customers buying language than you are.  However, it’s very easy for you to begin speaking your customers buying language and to do it even better than your competitor who obviously isn’t doing it perfectly because some of the buyers are choosing you.

Hopefully you know that a pillar of Guerrilla Marketing is knowing your customer and your prospect (check out our Getting To Know Your Customers post if you need more information).

Part of the challenge is determining the solutions that you offer that address your customers' problems (problems that they are may or may not be aware of but will recognize with your carefully chosen words).

If you weren’t at the Guerrilla Global Summit, you don’t have to miss out, you can still benefit from Jon Benson’s 7 Keys for Guerrillas to Sell Anything master presentation. Jon Benson is an expert copywriter with decades of success and he will show you how you can improve your results with this 7 Keys for Guerrillas to Sell Anything master course.

7 Keys for Guerrillas to Sell Anything

Jon Benson's copywriting success with email and video sales letters is legendary. In this course, he focuses on providing tools for any business to be able to easily market like they have six figure copywriter on staff.

Click here for a free preview and more information. Your time will be well spent learning how to accelerate your sales results.

“It’s just human nature that people enjoy doing business with folks they like. And I guarantee that they’ll like you a lot more if you smile at them, look into their eyes, and say their favorite words. It will make them feel special. It will prove to them that you will always treat them with special care." Guerrilla Marketing (Kindle)

Is Your Retail Business Guerrilla Ready for the Holiday Rush?

Is Your Retail Business Guerrilla Ready for the Holiday Rush?

Is Your Retail Business Guerrilla Ready for the Holiday Rush?

Retail opportunity is about to start knocking, as the holiday rush nears, is your business Guerrilla ready?

A jeweler wanted to attract attention to his business during the holiday season, so he invented outlandishly expensive gift ideas, such as a Frisbee with a diamond in the center. Price: $5,000. Another was a miniature hourglass that used real diamonds instead of sand. Price: $10,000. Another was a jewel-encrusted backgammon set with a price tag of $50,000. The jeweler rarely sold such items, but he attracted national publicity, and his holiday sales soared."   Guerrilla Marketing (Kindle)

The holidays offer great opportunities for Guerrilla Marketers:

These are all fantastic sales opportunities and you want to Guerrilla ready for every possible opportunity and sale. There is nothing a Guerrilla Marketer enjoys more than customers and prospects who are already in the mood to buy and the holidays do a lot of that work for you. As you're working through your preparation checklist, consider these Guerrilla ready ideas and examples:

Coupons – knowing your customers will give you the upper-hand in creating offers that appeal to your prospects. Of course, as a good Guerrilla Marketer you will market not only to your prospects but also to your customers - offering them exclusive opportunities and an incentive to refer new business to you.

Gift Cards – the perfect gift that always fits. Giving a gift to the gift card buyer that they can redeem in January is a great way to be remembered after the holidays.

Gift Ideas – make gift giving easy for your customers with prepared suggestions, bundles and packaging.

Make It Easy – go out of your way to make it easy and fun to purchase from you.  From in-store entertainment to refreshments, free Wi-Fi, fun holiday selfie/Instagram props and in-store giveaways.

Be a Social Media Darling – this is the time to be posting, liking, sharing and commenting. Poke fun at holiday traditions, such as: ugly sweaters, fruit cakes and people’s holiday driving and parking habits.

Charity – consider donating a percentage of your profits to charity and give your customers the opportunity to participate, offer fund-raising items for sale, arrange to be a drop-off location for local or national drives (toys, food, etc.).

Public Relations – news media outlets are looking for stories – be actively providing them with content, samples and ideas that showcase your store or product. Whether it's lists of gift giving ideas, top selling items, demonstrations of your product (especially if it's a food product or you're a chef/restaurant that can do on-air demonstrations or Q&A's) or it's a story tied to your charitable efforts, be the source of news. The bestselling book Guerrilla Publicity, co-authored with Jill Lublin, is a must read for any business owner that wants to drive their profits with the often under-utilized efforts of public relations.

Fusion Marketing - there is no better time to work with business owners in your area to offer joint promotions.  "Get 20% off a holiday bouquet from Daisy-Do with a purchase of $50 or more at your location" or "Get a free coffee from Need Some Joe with a purchase of $50 or more at your location" - all while your Fusion Marketing partner markets your promotional offer at their location.

Shop Your Competition - you're a Guerrilla Marketer and that means you actively monitor what your competitors are doing. A Guerrilla business is nimble - but focused on their Guerrilla Marketing Plan. Be ready to pivot, as needed, to what your competition is doing but stick to your Guerrilla Marketing Plan and out-maneuver your competition (you can change some tactics without changing your focus).

Catalogs, Wish Lists and Top Sellers - help your customers narrow down their options while making it easy and visual to make gift selections that make them feel great.

TIP:   …mail your catalog before Christmas. People want to buy at that time, and you’ve blown an important opportunity if you don’t mail then. Everybody mails their catalogs at that time, but they do so because people are buying before the holidays. The infamous bank robber Willie Sutton said, when asked why he robbed banks, “Because that’s where the money is.” Holiday time is when the money is.  – Guerrilla Marketing (Kindle)

Need help unlocking your creativity?  The Guerrilla course Create Your Advertising Strategy and Unlock Your Guerrilla Creativity, will set you on your way.  Take a look at our free preview.

As the holiday rush nears and you ready your Guerrilla business - may your holidays be filled with Guerrilla generosity, hospitality and profits!

Guerrilla Tips to Save Time and Money with Your Printed Materials

Guerrilla Tips to Save Time and Money with Your Printed Materials

Guerrilla Tips to Save Time and Money with Your Printed Materials

Guerrillas think first of saving marketing money by not wasting marketing money. Be sure you understand the distinction. Getting the lowest price on something isn’t nearly as important as getting the most profitable results from something. Saving is nice, but it’s secondary to profiting."   Guerrilla Marketing (Kindle)

So much of marketing is focused on digital but the need for printed materials is still paramount for many businesses. If yours is a business that needs printed materials, here are some Guerrilla tips to save you time and money.

Timeless
If you want to promote your expertise and experience, refer to the year you started, not how many years you’ve been in business. “Proudly providing exceptional service since 2003” is timeless. “Proudly providing exceptional service for five years” is limited and needs to be updated every year.

Pictures are always engaging but they are also time-sensitive. A group shot of your employees and/or partners looks great but employees and business partners come and go and sometimes those that go, head to your competition.

Only use your web address and a generic email address (e.g. info@...) and make it very easy for customers or prospects to find your "Contact Us" page on your home page. Your physical address. phone number and individual email addresses are always subject to change. Why incur the cost of re-printing your materials when your business needs to move into a new location or when your success grows, and you add locations.

If you hold or distribute materials at events (conferences, presentations, etc.), take a look at which pieces can be timeless (e.g. name badge holders, lanyards, programs, folders and give-aways). For those items, don’t include the date, city, event milestone (i.e. “The Fifth Annual…”) or other time sensitive information that is applicable.

Separate Your Materials Into Pieces
Instead of a brochure, consider creating a timeless and high-quality presentation quality folder or envelope that can hold your dynamic/changeable and less expensive sheets of paper, card stock or postcards.

  • Your insert sheets can be printed on your own high-quality printer for maximum flexibility with design and customization to ensure that your materials get read instead of added to the pile on your target customers desk.
  • You can also have business card (or larger) holders or slits added to your folder/envelope, so you can print business cards (or larger) with a time-sensitive message or offers that can easily be changed out.

By making timeless pieces you can order your materials in larger quantities which often has little to no additional cost to you. Printing becomes very cost efficient with quantity so making your piece timeless keeps money in your pocket that you can otherwise use to drive your profits.

TIP: When you’re printing and distributing large quantities, talk to you printer to see if they offer a discount to include their logo/contact information on your materials. You’ll not only have the benefit of reduced cost, you’ll also have their eye on the printing quality of your materials since their logo is now on it as well. Guerrillas are always welcoming of fusion marketing opportunities.

Guerrilla Email Marketing Rules for Success

Guerrilla Email Marketing Rules for Success

You can have a star-studded Web site, a too-good-to-refuse offer, unbeatable quality, and a jaw-dropping price, but without e-mail, you’ll be flailing in frustration. It’s probably the e-mail that’s going to get most of your customers to your site."   Guerrilla Marketing (Kindle)

You have a great business, product or service that you want to promote or are already promoting…are you getting maximum results with your email marketing efforts? If not, you need the Guerrilla Email Marketing rules for success because it’s easy to get caught up in the many challenges of creating emails that sell.

  • Getting your email delivered
  • Getting your email opened
  • Getting your email read
  • Getting the customer or prospect to take action
  • Creating effective closings
  • Determining a follow-up sequence
  • Selecting colors
  • Selecting words

Implementing or improving your email marketing can have a big impact on your bottom line. The smallest actions can dramatically improve your email marketing results.

Are you doing your own email marketing or do you want to know how to more effectively manage the vendor you have doing your email marketing? Matt Bacak, a proven Guerrilla E-mail Marketer with decades of success, will show you how you can boost your results with his 11 Golden Keys for Success that he has perfected during his decades of experience. With Matt’s expertise and wisdom, you’ll be able to avoid the kind of mistakes that even email professionals don’t realize they are making.

If you weren’t at the Guerrilla Global Summit, you don’t have to miss out, you can still benefit from Matt Bacak’s 11 Golden Keys for Success master presentation. Matt has been so successful by questioning everything that is “known to be fact” - letting his profits determine what is fact. When you learn from Matt, you'll be equipped with Guerrilla email marketing rules for success.

Matt Bacak generously shares his proven formula for making money with email marketing and gives you the critical keys to success with his disciplined approach. He shares secrets with you to improve all aspects of your email marketing. Don’t miss this extraordinary opportunity to learn from a master e-mail marketer.

Click here for a free preview and more information. Your time will be well spent learning how to accelerate your email marketing results.

“Guerrillas know that marketing combinations work. If you run a series of ads, have a Web site, and then do a direct mailing or an e-mailing, they’ll all work, and they’ll each help the others work. The days of single-weapon marketing have been relegated to the past."

Guerrilla Marketing (Kindle)

Why Wouldn’t You Engage In Guerrilla Public Relations?

Why Wouldn't You Engage In Public Relations?

Why Wouldn’t You Engage In Public Relations?

Public relations means exactly what it says. It’s also accurate to say that it means publicity—free stories and news about you and/or your company in newspapers, magazines, newsletters, on radio and TV, and in any other type of media. It means any relationships you have with anybody. In fact, the purest form of public relations is human relations. " 

Guerrilla Marketing (Kindle)

Guerrilla public relations helps establish the identity of your business (or yourself). It gives you authority. It’s read by a large number of people, it builds credibility and it’s remembered.

Guerrilla public relations not only offers exposure, it also provides staying power. Positive publicity can be used for years on your blog or website, in your emails, presentations, brochures, direct mail and included in ads – and it can be leaned on as you build precious credibility.

Instead of paying for the publicity with money, you can simply pay for it with work: phone calls, writing, time, determination, and endless follow-up. But that effort will be worth your time. People who expend it say that PR really stands for profit.

An important factor in obtaining free publicity is to provide news worth publicizing. The news media need news, and if you have the news, you are exactly what the media are looking for. The opportunity for you is connect the dots between news worthy information and those seeking news.

The bestselling book Guerrilla Publicity, co-authored with Jill Lublin, is a must read for any business owner. As a business owner, your publicity efforts are broader than just getting your news publicized, your publicity efforts start the moment you open your mouth and speak a single word about your business or about yourself.

At the 2018 Guerrilla Global Summit, Jill Lublin provided priceless Guerrilla tools to get your business or message noticed - even with a small (or no) budget.  Jill Lublin shared her success story along with the stories of some of her clients while she worked directly with Guerrilla Global Summit attendees to craft their unique message to take them from “who are you?” to “I’ve heard of you somehow” and all the way to being considered a media darling.

If you couldn’t be at the Guerrilla Global Summit, it’s not too late to learn directly from Jill.  Click here for a free preview and more information.

From books to magazines to blogs to TV and radio, there is a massive low-to-no cost opportunity for you to drive your sales all while building your (or your company) believability, credibility and stature. Whether you choose to do it yourself, or you use the services of an expert, why wouldn’t you engage in Public Relations?

“The more publicity contacts you have, the more free publicity you’ll generate.  It’s that simple.” 

Guerrilla Marketing (Kindle)

Create Change and Profits with Your Ideas

Create Change and Profits with Your Ideas and Guerrilla Marketing

Create Change and Profits with Your Ideas and Guerrilla Marketing

Companies of all sizes and individuals of all means are changing our society, our environment and our future. Guerrilla Marketing has been providing critical and effective tools for change-makers, for decades. Guerrillas take their ideas and put them into action to create change and drive profits. From fund raising to cause awareness and every aspect in between, Guerrilla Marketing tools are always at the forefront of breaking through to your target audience.

Shel Horowitz is the co-author of two impactful Guerrilla Marketing books:

Whether you’re focused on a local, national or global change, you can create transformation.  Impact your community or to impact the world with the expertise and insight of Shel Horowitz. Let your profits and your trans-formative ideas work together. When you combine those efforts, you drive:

  • Customer Loyalty
  • New Markets
  • Improved Staff Morale and Retention
  • Vendor Engagement and Excitement
  • Partnerships
  • Community
  • Revenue and Profit

Shel Horowitz presented at the 2018 Guerrilla Global Summit, the varies ways you can accomplish far more than you may have ever thought was possible. Instead of thinking that you need large profits and wealth to make a difference, he showed participants how Guerrillas combine and align their efforts to put their ideas into action. If you couldn’t be at the Guerrilla Global Summit, it’s not too late to learn directly from Shel Horowitz. Click here for a free preview and more information.

Combining your business and “doing-well” or “doing-good” is a cornerstone of Guerrilla Marketing. At the heart of all Guerrillas is generosity. Generosity with your customers, employees, friends, community, fellow businesses and ultimately with the world at-large because it’s an integral and genuine part of the way you operate in all aspects of your life.

So whether you want to support the efforts of existing charities or causes or you want to start your own integrated effort within your business (giving a portion of your product to underprivileged or providing training, education, internships, scholarships or even holding drives that allow your customers, vendors, employees and community to be involved) there’s no time like right now and Shel Horowitz will show you how.

“Giving and receiving are two sides of the same coin. The coin is called business. Guerrillas have learned, though they may have always suspected it in their bones, that the more they give, the more they receive. They are extremely imaginative about what they can give, shifting their generosity into high gear and seeing the world through the eyes of their customers."

Guerrilla Marketing (Kindle)

>