Do You Value Profits?
We recently had a comment from one our valued Daily Guerrilla Wisdom subscribers who expressed their thoughts about focusing on profits. We love your feedback and the comments made us realize that it's an important topic to discuss.
The idea of focusing on profits in your business can elicit a range of thoughts. For some, focusing on profits is a fundamental measurement of their business and to others focusing on profits may seem inappropriate, egregious, unfocused and/or greedy. Having different viewpoints is valuable.
So, what if you chose not to focus on profits? Instead you just follow your passion and build your business without regard to making money or profits.
At the end of the day, do profits matter? They do to Guerillas. But, perhaps profits matter in different ways than some might think.
“No matter how glowing the other numbers in your business may be, it’s the profits that should glow, that keep you in business, that enable you to grow your business, that attract investors, that entice buyers of companies, and that ought to be the prime reason you went into business."
Guerrillas know that profits:
- are the measurement of success or failure of a marketing initiative.
- are the definition of successful creativity.
- are the fuel for research and development of products and services that solve your customers needs and provide for their wants.
- are the reward that your customers give to you for providing a product or service that improves their lives.
- give you opportunities to contribute in meaningful ways to your community, beyond the service/product that you offer.
“It's your job to grow healthy profits every year. You owe that to yourself, your employees, your family and your future. That's why profits best reflect your success. Profits are elusive,. Profits are honest. Profits are hard-earned. But profits are not complicated.
They are the fifth of the five broad strokes of success, and they are crucial to your company's health. But earning them is not a winding road. Instead it is a straight road, possibly uphill, but always leading to exactly where you envision going."
If you’re not focused on profits, do you have a business or a hobby? A hobby is a great thing but on the downside - you’ll likely need a job to support it.
The value of profits is different for everyone but Guerrillas do, indeed, measure and value profits. Guerrilla Marketing helps businesses drive their profits.
“Guerrilla marketing embraces 360 degrees of communication, reaching target audiences in as many ways as are affordable and possible. Your task as a Guerrilla is to be aware of all the marketing weapons available to you, to experiment with many of them and then to identify the combination of weapons that provides the highest profit to you."