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Guerrilla Persuasion – Connecting Sales and Marketing

By BlogAdmin / November 30, 2017

Guerrilla Persuasion – Connecting Selling and Marketing Let’s start with a few definitions from Google…Marketing – the action or business of promoting and selling products or services, including market research and advertising.Sell – give or hand over (something) in exchange for money.Persuade – cause (someone) to do something through reasoning or argument.Guerrillas know that marketing is persuasion […]


Examples of Guerrilla Marketing

By BlogAdmin / November 22, 2017

Examples of Guerrilla Marketing Guerrilla Marketing Weapon 166 – LocationWhen selecting the location of a retail business, Guerrillas seek a location that already has a flow of prospects.   Guerrillas understand that as they convert prospects into customers, the convenience of their location is paramount so they carefully consider the make-up of the neighboring business […]


Think Like a Guerrilla and Win at Business

By BlogAdmin / November 17, 2017

Think Like a Guerrilla and Win at Business. Let’s say you own a restaurant franchise and you provide deliveries in your company van. That van is stolen, crashed and left abandoned. What would you do? A Guerrilla marketer sees an opportunity to turn the situation into a positive story. You take to social media offering […]