Are You Planning Your Success?
It's important to remember that a plan is not the same as control. Just because you have a plan, it does not mean things are going to go the way of your plan. Your plan won't control all of the variables that will come into play. Where the Guerrilla will separate themselves is through the work they put into creating their plan.
The Guerrilla possesses the insight to begin planning with research. Although the soul of planning exists within the mind of the planner, the heart resides in the research he or she does. Knowledge gained from research will provide stability and reality to a plan while balancing boldness and timidity . It will guide the hopes and ambitions of the planner while pointing to goals and tactics. The more concrete the research, the more sensible the plan.
Plans gain strength as Guerrillas gain wisdom in these areas:
The end result of research should be an arrow pointing in the right direction and a bow with the power to get the arrow to the target. The marketing plan is the quiver in which the bow and arrow are kept.
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