Are You Ready for Small Business Saturday - Shop Small?
As 2017 comes closer to its end - it can only mean that Small Business Saturday is just around the corner. This fantastic marketing campaign is a gift to Guerrilla marketers and Guerrillas embrace marketing opportunities that are placed right into their laps - especially those that are low cost.
According to the National Retail Federation, an annual study conducted by Prosper Insights & Analytics, reports that consumers say they will spend an average $967.13 this year which is a 3.4% increase over last year.
So, how can you make sure you're fully leveraging your opportunity?
A shopper that’s ready to buy is a Guerrilla’s perfect prospect and to make it even better, American Express is doing a lot of the heavy lifting (i.e. marketing spend) on behalf of their customers.
If you accept American Express - they offer a fantastic array of tools to ensure that you drive sales and Guerrillas will leverage their program to their maximum benefit. Be sure to utilize every free benefit offered. American Express offers banner ads, map listing, customizable and downloadable marketing materials and more.
American Express also provides tools to help you rally other small businesses and shoppers in your area (Neighborhood Champion). After all, the greater the concentration of participating businesses in your area equals an appealing opportunity for shoppers to park once and tick off many items on their shopping list.
Once you've utilized the right Guerrilla tools to drive customers to your door, now you must be prepared to turn everyone that enters your door, from a prospect into a customer. A good starting place is to do a review and ensure that your easy to do business with and exceeding customers expectations at every turn. Take a look at:
Your job as a Guerrilla is to turn what could be an ordinary experience for a prospect into an extraordinary experience that turns them into a customer that can't wait to tell everyone they know about your business. Guerrilla profits soar when delighted customers share the memorable experience of doing business with you.
Are you utilizing the classic 200 Guerrilla Marketing Weapons that every business benefits from? If not, enter your information below and we'll send you a pdf.