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EditorAtLarge

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Guerrilla Businesses Set Themselves Apart With Customer Attention

By EditorAtLarge

Guerrilla Businesses Set Themselves Apart With Customer Attention Your marketing can say all the right words and tell customers how important they are to you, but are you walking your own talk?  Are you merely delivering what customers expect or, more importantly, are you exceeding their expectations?If you’re not taking concrete steps beyond mere words, […]

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Directory and Yellow Page Advertising – Is It For You?

By EditorAtLarge

Directory and Yellow Page Advertising – Is It For You? Among the bevy of advertising choices you’re faced with, there are endless directories to consider. Many people think only of online directories making it easy to dismiss Yellow Page advertising as a thing of the past. However, for many businesses its worth taking the time […]

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Are Your Headlines Repelling Sales?

By EditorAtLarge

Are Your Headlines Repelling Sales? Every successful Guerrilla knows that the majority of the time you spend creating a marketing weapon, should be spent creating the headline, subject line or opening line. It’s the first impression you make, often the only impression, and the rest of your marketing weapons will live or die by the […]

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Putting More Force in Your Sales Force

By EditorAtLarge

Putting More Force in Your Sales Force Do you rely on sales people to sell your product?  If so, you can leverage and at the same time “refine” their selling talents by featuring them via video to have them sell on your website as well. Most companies spend very little time on the skill development of […]

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Gaining New Customers with Pilot Projects

By EditorAtLarge

Gaining New Customers with Pilot Projects It’s often difficult to get a company or a person to agree to do business with you.  It is much simpler to get them to agree to a mere pilot project.  Even if companies or individuals are unhappy with their current suppliers, they may be reluctant to sever the […]

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Getting to Know Your Customers

By EditorAtLarge

Getting to Know Your Customers People seek a wide array of benefits when they’re in a buying mindset.  If you are communicating any one of those benefits to the people who want them this very instant, you’ve virtually made the sale.People do not buy because marketing is clever, but because marketing strikes a responsive chord […]

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Guerrilla Techniques – Empowering Doers

By EditorAtLarge

Guerrilla Techniques – Empowering Doers The Pareto principle, also known as the 80/20 rule, has been translated into many meanings since it was first introduced in the late 1800’s.For Guerrillas, the 80/20 rule teaches you simplicity and applies throughout your business: 20 percent of your marketing generates 80 percent of your sales.20 percent of the […]

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What are the Elements of Guerrilla Success?

By EditorAtLarge

What are the Elements of Guerrilla Success? Relentless, Persistent and Optimistic.  When you are educated (be it intuitive, skills based, certificate or whatever means are necessary to ensure that you are confident in your skills), tenacity is the virtue that will set you apart.You can have the best product or service and be the smartest […]

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Guerrilla Marketing Definition

By EditorAtLarge

What is Guerrilla Marketing? In recent conversations about Guerrilla Marketing, I’ve noticed some entrepreneurs are familiar with the term Guerrilla Marketing but they aren’t quite sure what it is and how it can improve their business so I thought it would be helpful to provide some background and a definition of Guerrilla Marketing. Guerrilla Marketing […]

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