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Human Media – Guerrilla Marketers are Different – Are You an Effective Relationship Builder?

By EditorAtLarge

Human Media: Guerrilla Marketers Are Different – Are You an Effective Relationship Builder? “Traditional marketers, at the end of the month, count money.  Guerrillas count new relationships.  Knowing that people actually do want relations, guerrillas do everything they can to establish and nurture a bond between themselves and each individual customer.  They certainly do not […]

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Human Media – Relationship Building and Customer Satisfaction for Successful Guerrilla Entrepreneurs

By EditorAtLarge

Human-Media: Relationship Building for Successful Guerrilla Entrepreneurs Neither a successful person nor a successful business is an island.  Embracing relationship building is a powerful way to impact your profits. Guerrillas strive for and savor long-term relationships with their customers.  They know the benefits of long lasting connections and do all in their power to establish and […]

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Mini-Media: Presenting Your Business to Your Prospects

By EditorAtLarge

Mini-Media: Presenting Your Business to Your Prospects Guerrilla Entrepreneurs realize that their clients and customers judge their competence at every point of contact.  Accordingly, successful Guerrilla Entrepreneurs pay constant attention to the way they present themselves and strive for constant improvement. RememberGuerrilla Marketing Weapon #31, Canvasing. There are two categories of presentations: time-lapse and real-time.Time-lapse […]

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Human Media: Authenticity is a Cornerstone of Guerrilla Marketing

By EditorAtLarge

Authenticity is a Cornerstone of Guerrilla Marketing In the last two posts (Successful Appearance, A Low Cost, High Return Investment and Guerrilla’s Work with Intent) , we’ve focused on a low-cost Guerrilla weapons category which is Human Media. We’ll continue that focus in this post. ​Guerrilla Marketing Idea/Example: Yourself. You’re fully aware of your intentional […]

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Human Media: Guerrillas Work with Intent

By EditorAtLarge

Guerrilla’s Work with Intent. In our prior post we discussed the importance of appearance, focusing mainly on physical appearance.  Beyond the physical appearance, let’s dig a bit deeper into the image you project to clients and prospects who meet you face-to-face. ​Guerrilla Marketing Idea/Example: Yourself. Work with IntentionGuerrilla Entrepreneurs control the messages they send — […]

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Human Media: Successful Appearance – A Low Cost, High Return Investment.

By EditorAtLarge

Successful Appearance – A Low Cost, High Return Investment. Successful Guerrilla Entrepreneurs know that success involves not only choosing the right Guerrilla Marketing ideas, but also using them as effectively as possible. ​Guerrilla Marketing Idea/Example: Employee Attire Appearance Appearance plays the most known role in determining the image you project and it plays a major role […]

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