All posts in "Business & Mindset"

Ask and Learn How to Be More Successful

By BlogAdmin / January 26, 2018

Ask and Learn How to Be More Successful A cornerstone of Guerrilla Marketing is knowing, understanding and delivering above and beyond for your customers.  You gain that knowledge, at the starting point of your Guerrilla Marketing campaign, via research.  The goal of your research is to help you connect with prospects quickly. You maintain that […]


Guerrilla Marketing and Patience

By BlogAdmin / January 12, 2018

Guerrilla Marketing and Patience So, you’ve done your research, created a great Guerrilla Marketing plan, carefully selected your weapons and launched your campaign. Your website, mailings, telemarketing, trade show booth, advertising, publicity, sales presentations and so-on, are cohesive and consistent. At this point, what is the element that will play a big role in your […]


The Designated Guerrilla Marketer

By BlogAdmin / December 29, 2017

The Designated Guerrilla Marketer Running a small business means knowing exactly what you’ve got to do and know you don’t have enough time to do it all well. Guerrilla Marketing can propel your profits, but you must take the steps to activate and maintain the process. Marketing succeeds when time and energy are devoted to […]


Guerrilla Shine During Holiday Returns and Exchanges

By BlogAdmin / December 22, 2017

Guerrillas Shine During Holiday Returns and Exchanges Most businesses view returns and exchanges as a hassle and/or burden to their business.  Guerrillas see them as opportunity.  This is their chance to meet and exceed the customers’ expectations.Be friendly and welcoming of their return or exchange.  This is your time to be friction-less.  The customer has […]


Be The Solution To The Problem

By BlogAdmin / December 15, 2017

Be The Solution To The Problem Guerrillas know that it’s easier to sell the solution to a problem than to sell a positive benefit. That’s why they position themselves as problem-solvers. They see themselves through the eyes of their prospects and focus on the problems confronting their prospects. Guerrillas then offer their products or services as […]


Guerrilla Give and Take

By BlogAdmin / December 8, 2017

Guerrilla Give and Take There are two kinds of businesses:  givers and takers.Guerrilla businesses are givers and they are quick to give valuable freebies to customers and prospects. The freebies may be gifts, but more likely come in the form of information or services that your customers and prospects value. The right information is worth […]


Think Like a Guerrilla and Win at Business

By BlogAdmin / November 17, 2017

Think Like a Guerrilla and Win at Business. Let’s say you own a restaurant franchise and you provide deliveries in your company van. That van is stolen, crashed and left abandoned. What would you do? A Guerrilla marketer sees an opportunity to turn the situation into a positive story. You take to social media offering […]


Are You Planning Your Success?

By BlogAdmin / November 2, 2017

Are You Planning Your Success? It’s important to remember that a plan is not the same as control.  Just because you have a plan, it does not mean things are going to go the way of your plan.  Your plan won’t control all of the variables that will come into play.  Where the Guerrilla will […]


What Are Your Dreams?

By BlogAdmin / October 28, 2017

What Are Your Dreams? Many times people establish a goal and they set out to achieve it.  Whether it’s your own business, a professional or personal objective most people see the goal and then work to get themselves from where they are to where they want to go.Guerrillas plan backwards, beginning with the attainment of […]


What are the Elements of Guerrilla Success?

By EditorAtLarge / August 30, 2017

What are the Elements of Guerrilla Success? Relentless, Persistent and Optimistic.  When you are educated (be it intuitive, skills based, certificate or whatever means are necessary to ensure that you are confident in your skills), tenacity is the virtue that will set you apart.You can have the best product or service and be the smartest […]

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