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How Direct Mail Can Make You Stand Out

By BlogAdmin

How Direct Mail Can Make You Stand Out.”Created skillfully, direct-mail advertising enables you to go through the entire selling process – from securing your prospects attention to obtaining sales … ” – Guerrilla Marketing (Kindle)When your research shows that direct mail is an effective way to reach your prospects, it’s time to leverage all of […]

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Are You Punishing Your Customers? If So, STOP IT!

By BlogAdmin

Are You Punishing Your Customers? If So, STOP IT!A funny (yet…not) story… Recently I needed a storage unit. I’ve had a number of storage units over the years with various different companies. One of those companies was either lucky or dialed in on their marketing and they sent an offer for a free month of storage! […]

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Wing It or Test It?

By BlogAdmin

Wing It or Test It?“Just as one hallmark of the Guerrilla Marketer is ongoing learning, another is ongoing research. Researching your marketplace should never stop.”   – Guerrilla Marketing (Kindle)Small-business owners are continually confronted with the need to make decisions about media, copy, headlines, subject lines, prices, colors, sizes, frequency, and target audiences. At all times, […]

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7 Keys for Guerrillas to Sell Anything

By BlogAdmin

7 Keys for Guerrillas to Sell Anything“The words you use to describe your product and its benefits are the key to the success of your business. Your sales copy is the only contact you’ll have with the vast majority of your visitors. That’s why you have to make the most of it. Your sales copy […]

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Is Your Retail Business Guerrilla Ready for the Holiday Rush?

By BlogAdmin

Is Your Retail Business Guerrilla Ready for the Holiday Rush?Retail opportunity is about to start knocking, as the holiday rush nears, is your business Guerrilla ready?“A jeweler wanted to attract attention to his business during the holiday season, so he invented outlandishly expensive gift ideas, such as a Frisbee with a diamond in the center. […]

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Guerrilla Tips to Save Time and Money with Your Printed Materials

By BlogAdmin

Guerrilla Tips to Save Time and Money with Your Printed Materials“Guerrillas think first of saving marketing money by not wasting marketing money. Be sure you understand the distinction. Getting the lowest price on something isn’t nearly as important as getting the most profitable results from something. Saving is nice, but it’s secondary to profiting.”   – […]

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Guerrilla Email Marketing Rules for Success

By BlogAdmin

Guerrilla Email Marketing Rules for Success“You can have a star-studded Web site, a too-good-to-refuse offer, unbeatable quality, and a jaw-dropping price, but without e-mail, you’ll be flailing in frustration. It’s probably the e-mail that’s going to get most of your customers to your site.”   – Guerrilla Marketing (Kindle)You have a great business, product or service […]

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Why Wouldn’t You Engage In Guerrilla Public Relations?

By BlogAdmin

Why Wouldn’t You Engage In Public Relations?“Public relations means exactly what it says. It’s also accurate to say that it means publicity—free stories and news about you and/or your company in newspapers, magazines, newsletters, on radio and TV, and in any other type of media. It means any relationships you have with anybody. In fact, […]

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Create Change and Profits with Your Ideas

By BlogAdmin

Create Change and Profits with Your Ideas and Guerrilla MarketingCompanies of all sizes and individuals of all means are changing our society, our environment and our future. Guerrilla Marketing has been providing critical and effective tools for change-makers, for decades. Guerrillas take their ideas and put them into action to create change and drive profits. […]

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It’s All in the Details When It Comes to Your Customers

By BlogAdmin

It’s All In The Details When It Comes To Your Customers”Traditional marketing is based on experience and judgment, which is a fancy way of saying “guesswork.” But guerrilla marketers cannot afford wrong guesses, so it is based as much as possible on psychology —laws of human behavior.” ​– Guerrilla Marketing (Kindle)If you’re a small company, […]

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