All posts in "Examples & Tactics"
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Guerrilla Give and Take

By BlogAdmin / December 8, 2017

Guerrilla Give and Take There are two kinds of businesses:  givers and takers.Guerrilla businesses are givers and they are quick to give valuable freebies to customers and prospects. The freebies may be gifts, but more likely come in the form of information or services that your customers and prospects value. The right information is worth […]

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Examples of Guerrilla Marketing

By BlogAdmin / November 22, 2017

Examples of Guerrilla Marketing Guerrilla Marketing Weapon 166 – LocationWhen selecting the location of a retail business, Guerrillas seek a location that already has a flow of prospects.   Guerrillas understand that as they convert prospects into customers, the convenience of their location is paramount so they carefully consider the make-up of the neighboring business […]

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Are You Ready for Small Business Saturday – Shop Small?

By BlogAdmin / November 10, 2017

Are You Ready for Small Business Saturday – Shop Small? As 2017 comes closer to its end – it can only mean that Small Business Saturday is just around the corner. This fantastic marketing campaign is a gift to Guerrilla marketers and Guerrillas embrace marketing opportunities that are placed right into their laps – especially […]

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Guerrilla Businesses Set Themselves Apart With Customer Attention

By EditorAtLarge / October 19, 2017

Guerrilla Businesses Set Themselves Apart With Customer Attention. Your marketing can say all the right words and tell customers how important they are to you, but are you walking your own talk?  Are you merely delivering what customers expect or, more importantly, are you exceeding their expectations?If you’re not taking concrete steps beyond mere words, […]

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Directory and Yellow Page Advertising – Is It For You?

By EditorAtLarge / October 12, 2017

Directory and Yellow Page Advertising – Is It For You? Among the bevy of advertising choices you’re faced with, there are endless directories to consider. Many people think only of online directories making it easy to dismiss Yellow Page advertising as a thing of the past. However, for many businesses its worth taking the time […]

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Are Your Headlines Repelling Sales?

By EditorAtLarge / October 5, 2017

Are Your Headlines Repelling Sales? Every successful Guerrilla knows that the majority of the time you spend creating a marketing weapon, should be spent creating the headline, subject line or opening line. It’s the first impression you make, often the only impression, and the rest of your marketing weapons will live or die by the […]

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Gaining New Customers with Pilot Projects

By EditorAtLarge / September 21, 2017

Gaining New Customers with Pilot Projects It’s often difficult to get a company or a person to agree to do business with you.  It is much simpler to get them to agree to a mere pilot project.  Even if companies or individuals are unhappy with their current suppliers, they may be reluctant to sever the […]

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Getting to Know Your Customers

By EditorAtLarge / September 13, 2017

Getting to Know Your Customers People seek a wide array of benefits when they’re in a buying mindset.  If you are communicating any one of those benefits to the people who want them this very instant, you’ve virtually made the sale.People do not buy because marketing is clever, but because marketing strikes a responsive chord […]

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Guerrilla Techniques – Empowering Doers

By EditorAtLarge / September 7, 2017

Guerrilla Techniques – Empowering Doers The Pareto principle, also known as the 80/20 rule, has been translated into many meanings since it was first introduced in the late 1800’s.For Guerrillas, the 80/20 rule teaches you simplicity and applies throughout your business: 20 percent of your marketing generates 80 percent of your sales.20 percent of the […]

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Guerrilla Marketers are Different – Because Being Different Makes You Stand Out

By EditorAtLarge / August 24, 2017

Guerrilla Marketers are Different – Because Being Different Makes You Stand Out. ​If you have competitors, and you likely do, being good is important but being different is what makes it matter that you’re good.Let’s look at a few scenarios: If you need to go to the grocery store today, do you immediately know which […]

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