All posts in "Sales & Marketing"

Guerrilla Give and Take

By BlogAdmin / December 8, 2017

Guerrilla Give and Take There are two kinds of businesses:  givers and takers.Guerrilla businesses are givers and they are quick to give valuable freebies to customers and prospects. The freebies may be gifts, but more likely come in the form of information or services that your customers and prospects value. The right information is worth […]


Guerrilla Persuasion – Connecting Sales and Marketing

By BlogAdmin / November 30, 2017

Guerrilla Persuasion – Connecting Selling and Marketing Let’s start with a few definitions from Google…Marketing – the action or business of promoting and selling products or services, including market research and advertising.Sell – give or hand over (something) in exchange for money.Persuade – cause (someone) to do something through reasoning or argument.Guerrillas know that marketing is persuasion […]


Putting More Force in Your Sales Force

By EditorAtLarge / September 28, 2017

Putting More Force in Your Sales Force Do you rely on sales people to sell your product?  If so, you can leverage and at the same time “refine” their selling talents by featuring them via video to have them sell on your website as well.Most companies spend very little time on the skill development of […]


Guerrilla Marketers are Different – Because Being Different Makes You Stand Out

By EditorAtLarge / August 24, 2017

Guerrilla Marketers are Different – Because Being Different Makes You Stand Out. ​If you have competitors, and you likely do, being good is important but being different is what makes it matter that you’re good.Let’s look at a few scenarios: If you need to go to the grocery store today, do you immediately know which […]


Guerrilla Marketing Definition

By EditorAtLarge / August 17, 2017

What is Guerrilla Marketing? In recent conversations about Guerrilla Marketing, I’ve noticed some entrepreneurs are familiar with the term Guerrilla Marketing but they aren’t quite sure what it is and how it can improve their business so I thought it would be helpful to provide some background and a definition of Guerrilla Marketing. Guerrilla Marketing […]


Human Media: Authenticity is a Cornerstone of Guerrilla Marketing

By EditorAtLarge / July 20, 2017

Human Media:  Authenticity is a Cornerstone of Guerrilla Marketing In the last two posts, we’ve focused on a low-cost Guerrilla weapons category which is Human Media. We’ll continue that focus in this post. RememberGuerrilla Marketing Weapon #100, Yourself. You’re fully aware of your intentional marketing and we hope you’ve invested time, energy and imagination into […]