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Be The Solution To The Problem

By BlogAdmin

Be The Solution To The Problem Guerrillas know that it’s easier to sell the solution to a problem than to sell a positive benefit. That’s why they position themselves as problem-solvers. They see themselves through the eyes of their prospects and focus on the problems confronting their prospects. Guerrillas then offer their products or services as […]

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Guerrilla Give and Take

By BlogAdmin

Guerrilla GiversThere are two kinds of businesses:  Takers and Givers. Which kind of business do you have?Guerrilla businesses are givers and they are quick to give valuable freebies to customers and prospects. The freebies may be gifts, but more likely come in the form of information or services that your customers and prospects value. The […]

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Think Like a Guerrilla and Win at Business

By BlogAdmin

Think Like a Guerrilla and Win at Business Let’s say you own a restaurant franchise and you provide deliveries in your company van. That van is stolen, crashed and left abandoned. What would you do? A Guerrilla marketer sees an opportunity to turn the situation into a positive story. You take to social media offering […]

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Are You Planning Your Success?

By BlogAdmin

Are You Planning Your Success? It’s important to remember that a plan is not the same as control.  Just because you have a plan, it does not mean things are going to go the way of your plan.  Your plan won’t control all of the variables that will come into play.  Where the Guerrilla will […]

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What Are Your Dreams?

By BlogAdmin

What Are Your Dreams? Many times people establish a goal and they set out to achieve it.  Whether it’s your own business, a professional or personal objective most people see the goal and then work to get themselves from where they are to where they want to go.Guerrillas plan backwards, beginning with the attainment of […]

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Guerrilla Techniques – Empowering Doers

By EditorAtLarge

Guerrilla Techniques – Empowering Doers The Pareto principle, also known as the 80/20 rule, has been translated into many meanings since it was first introduced in the late 1800’s.For Guerrillas, the 80/20 rule teaches you simplicity and applies throughout your business: 20 percent of your marketing generates 80 percent of your sales.20 percent of the […]

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What are the Elements of Guerrilla Success?

By EditorAtLarge

What are the Elements of Guerrilla Success? Relentless, Persistent and Optimistic.  When you are educated (be it intuitive, skills based, certificate or whatever means are necessary to ensure that you are confident in your skills), tenacity is the virtue that will set you apart.You can have the best product or service and be the smartest […]

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Guerrilla Marketing Definition

By EditorAtLarge

What is Guerrilla Marketing? In recent conversations about Guerrilla Marketing, I’ve noticed some entrepreneurs are familiar with the term Guerrilla Marketing but they aren’t quite sure what it is and how it can improve their business so I thought it would be helpful to provide some background and a definition of Guerrilla Marketing. Guerrilla Marketing […]

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Human Media: Guerrillas Work with Intent

By EditorAtLarge

Human Media: Guerrilla’s Work with Intent In the last Blog post we discussed the importance of appearance, focusing mainly on physical appearance.  Beyond the physical appearance, let’s dig a bit deeper into the image you project to clients and prospects who meet you face-to-face. RememberGuerrilla Marketing Weapon #100, Yourself. Work with IntentionGuerrilla Entrepreneurs control the […]

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