Guerrilla Marketing Plan

Guerrilla marketing begins with your dream/goal and your ability to breathe life into those dreams/goals. With the dream in mind, Guerrillas set their goals and then work backwards to the present to plan their marketing. With their mind on those dreams/goals, the rest of their actions become clear and focused.

Guerrillas know the enormous power of written words. The ancient Egyptians thought that words were magic. They believed that if you write it, surely it will happen. That’s why a Guerrilla marketing attack and a Guerrilla marketing mindset, begins with you putting your plan into words.

Success is not something that will happen to you. It will flow through you -- to your staff, your customers and even your prospects. The flow begins when you write those first words.

A mere seven sentences, comprising a Guerrilla marketing strategy, will contain all the words you need to begin. Those sentences are your first steps in the endless marathon. They will keep you on the right course.  It's much easier than you might think and it's a tool that you will use to keep your focus throughout the life of your business.  Learn more  when you click here and start creating your plan today. Guerrillas operate according to a very simple plan that they commit to.

Mastering Guerrilla marketing isn’t something that you do overnight. Many business owners know the steps to follow, each one in order, but even the thought of taking all those steps sets seems overwhelming. Mastery of Guerrilla marketing may seem complex if you’re not sure where to start.

Not to worry. Just realize that your task can easily be broken down into several small parts, each one simple enough for you to easily handle. Guerrilla entrepreneurs have learned that you should divide big tasks into smaller tasks, that you should never underestimate the power of your own gut reaction, and that you will prioritize the actions you must take.  Keep in mind that Guerrilla marketing has a beginning and a middle but rarely an end – unless you sell your business.

Your Guerrilla marketing plan will serve as the springboard for marketing that sells. At the outset, you won't have any way of knowing whether your plan is good or bad, except for low-cost testing, your own intuition, and counsel of others in whom you believe.  But once you believe in your plan, you've got to back your belief with patience.  Patience is commitment.

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"Guerrillas often start with a big goal, a plan, and only part of the resources they need to reach that goal.  When they get stuck, or come across a challenge, they don't back off or try an easier route.  They inventory what they need to learn or discover to take the next step and they intensely focus on that competency until they master it."

Excerpted from – Guerrilla Marketing Remix / (Kindle)

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