Guerrilla Marketing Success Keeps It Simple
"While wondrous new technologies can help you in your mission of raising your profits, Guerrillas don’t let those technologies blur that mission. Keeping it simple is a Guerrilla goal and a powerful competitive advantage when it comes to speed and profitability."
There are five core components of Guerrilla marketing success that make up your foundation. With that foundation, you add your weapons, apps and technology that create happy customers and grow your sales and profits.
The entire marketing process is made up of these five components:
1. Your Ability to Listen
Always remember that when you’re not talking, you should be listening. That’s not always easy when your 24-hour day has countless hours of possible things to listen to. However, when you put you’re “problem filter” into play, you’ll find yourself zeroing in on areas where you hear people talking about problems that don’t have a solution. A problem without a solution, is an opportunity for a Guerrilla.
2. How Much Will It Cost to Solve the Problem?
Can you solve the problem with information or service? Is it a product you need to create or is it already made, and you can just sell it? It’s important in all steps, especially this one, to be detailed and avoid costly mistakes. This is when your research pays in in profits.
3. How Much Will It Cost to Market Your Solution?
Knowing what it costs to solve the problem only gives you a portion of the cost. How you will connect prospects to your solution, is a cost that needs your focus and research.
You, of course know that a portion of your plan will be to circle back to where you heard about the problem, to share your solution. The more widespread the conversation is about the problem, the more opportunity you have for your well-crafted solution to catch wind.
"It is now pretty much understood why people patronize the businesses that they do. It’s known that they favor products and services that they trust, a human characteristic that has given rise to a phenomenon called “branding.” Branding helps people trust you. One of the jobs of a Guerrilla is to convince customers to trust his or her offering."
4. What Service Will Your Solution Require?
A factor to consider when determining your marketing costs, which many overlook, is “Trust”. Trust is established with branding, product quality, the service offered and your guarantee or warranty. Those components are critical to marketing your product and they also carry their own costs that you need to factor and consider.
Service can be the make or break of your success. That makes it the most challenging to put a firm price tag on because your customers have different expectations and they won’t be satisfied if their expectations are not met. The key to delivering that satisfaction goes back to number 1 – “Your Ability to Listen”.
Your ability to remain in business, rests here. Your measurement of success (for yourself, your employees, your family and your future) rests here.
“No matter how glowing the other numbers in your business may be, it’s the profits that should glow, that keep you in business, that enable you to grow your business, that attract investors, that entice buyers of companies, and that ought to be the prime reason you went into business.”
We wish you happy and profitable Guerrilla marketing.
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