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How Direct Mail Can Make You Stand Out

How Direct Mail Can Make You Stand Out.

"Created skillfully, direct-mail advertising enables you to go through the entire selling process – from securing your prospects attention to obtaining sales ... "Guerrilla Marketing (Kindle)

When your research shows that direct mail is an effective way to reach your prospects, it's time to leverage all of your Guerrilla wisdom. When it comes to direct mail you have several goals:

  • make your mailer get noticed among the other mail confronting your prospect
  • have your mailer get opened and read
  • provide a clear and convincing offer
  • make it clear what you want the prospect to do that will result in a successful sale.

How do you make your direct mail stand out? Guerrillas approach this opportunity by adding a dimensional element to their direct mailer campaigns to further intrigue their prospects to get them to open, read and respond to the mailer.

We are very excited that Travis Lee of 3D Mail Results shared his expertise and examples of highly effective direct mail campaigns at a Guerrilla Global Summit. If you missed the Summit it's not too late to learn how you can make direct mail work for you. 

How To Make Your Direct Mail Stand Out

Travis Lee has helped countless small businesses launch profitable direct mail campaigns to, among many goals, attract new customers, re-activate customers that have not purchased recently and up-sell existing customers or stimulate referrals.

Guerrilla Marketing is intelligent marketing and taking advantage of easy ways to make your direct mail stand out while creating a lasting impression with your prospects and customers is intelligent direct mail.

Now that you've developed your teaser copy and selected your 3D element, Guerrillas know that their work continues. Once the customer has opened your mailer, it’s as if they have opened the door to a retail store.  The opportunity exists to move the prospect to a successful sale and ultimately a delighted customer.

How To Make Your Direct Mail Stand Out

See our prior blog post for additional Guerrilla direct mail information:  Are You Using 3D and Lumpy Mail To Drive Your Profits?

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1comment
choices stories - July 1, 2019

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When Guerrillas Come Together...Profits Happen. Don't Miss Your Opportunity to Be There...