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How To Do Creative Guerrilla Marketing

How To Do Creative Guerrilla Marketing. 

“Guerrillas place great emphasis on creativity with a point to it.”


- Guerrilla Marketing (Kindle) -

Creativity is a cornerstone of effective Guerrilla Marketing. Given the importance of creativity to effective Guerrilla Marketing - your ability to tap into your creativity helps you generate opportunities for success.

An easy way to find creative Guerrilla Marketing opportunities is to look at the status quo. What are you doing the same way your competition (or, simply, every other business) is doing it? Your findings are your opportunity to put your creativity to work to upend the status quo.

  • Do you remember when Apple decided to put creativity to work to upend the status quo when they introduced the I-phone in 2007?
  • Do you remember when Tesla decided to put creativity to work to upend the status quo when they introduced their first car in 2008?
  • Do you remember when Facebook decided to put creativity to work to upend the status quo when they launched in 2004?
  • Do you remember when Google decided to put creativity to work to upend the status quo when they launched in 1997?

Being creative with the status quo, will set you apart for your customers and prospects. As a result, you'll have a much easier time marketing your product or service as it will be more of a "tell" (people want to hear your story) than a "sell" (you have to make people want to hear your story).

Being creative without a plan and knowledge, however,  will set you up for failure.

The key to keeping your creativity with a point to it - is a simple plan to align your actions and your goals. As a result, every creative idea you come up with is quickly and easily measured against your simple plans to make sure your actions are focused in the right direction and not detracting from your goals and message.

A great exercise to stimulate your focused creativity is to think backwards. To get started, take yourself to the moment your prospect makes the decision to become your customer. Now, from the mindset of your new customer, work your way backwards. What was their thought process? What was their pain point that made your product/service the solution? Where did they hear about you? What made your message more compelling than the competition? Think about the answers from the subconscious and conscious mind.

If you want to learn more, including additional ways to create powerful ideas and stimulate your creativity with a point to it, we’re here to help you get to the next level…

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“When practicing Guerrilla Marketing, you must be more creative than your competition in every aspect of marketing. Be sure that you create your marketing plan properly, intelligently, clearly, creatively, and consistently. Then you can assure yourself that you are successfully marketing your product or service.”


- Guerrilla Marketing (Kindle) -

In our next article, we’ll talk about Combining Your Creative Idea and Guerrilla Marketing.

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