Examples Sales & Marketing By EditorAtLarge Human Media: Successful Appearance – A Low Cost, High Return Investment. Successful Guerrilla Entrepreneurs know that success involves not only choosing the right Guerrilla Marketing weapons, but also using them as effectively as possible. RememberGuerrilla Marketing Weapon #103, Employee Attire. AppearanceAppearance plays the most known role in determining the image you project and it plays a major role in your success. You’re always sending messages about yourself. From the design of your marketing materials to your (and your employee’s) physical appearance, you’re projecting an image. That image is your customers (or potential customers) first impression which impacts how or if they get to know you.You are always on-stage. Whether you know it or not, you’re marketing yourself every day. You’re marketing yourself to make a sale, warm up a relationship, get a job, get connected, and get something you deserve.As everyone knows, “you only have one chance to make a good first impression.” Equally, you build your brand with every subsequent interaction.When it comes to appearance, are you best described as neat and clean or unkept? Whether your style is casual or formal you’re projecting a great deal with your attention to the details of your appearance.We are not suggesting that there a right way and wrong style, it’s simply about managing your appearance. You don’t have to be formally dressed or wearing a uniform to convey a cohesive and positive message. You can easily dress in a casual style and project a positive message. Regardless of your style, paying attention to the details of your appearance makes all the difference. After all, a wrinkled suit with a stain on your shirt draws as much negative attention as an unkept uniform. If your appearance is:CleanOrganizedProperly Sized You're projecting:Attention to detailThoughtfulnessFocus Those elements combine to build trust, authority and respect and what an advantage that is as you’re building a relationship.Guerrilla Entrepreneurs are wise to manage this important detail for yourself and your employees.