Imagine Your Copywriting Improving Your Profits

Magic words propel great ideas towards profitability. Tragic words doom great ideas to failure. Guerrillas know the difference.

A lot of people realize that a great idea must be expressed with great words. But only Guerrilla marketers know those words. If you're creating or approving marketing, becoming aware of these words and using them, will enrich your marketing vocabulary and perhaps your bank account.

Guerrilla marketing is concerned not only with what you say in your marketing, but also with how you say it. Saying the right thing with the wrong words is a waste of time and money.

The challenge is; when it comes to writing, most education stresses grammar, vocabulary and spelling. While those are important skills, Guerrillas know - words that persuade and motivate are the keys to successful copywriting. Guerrilla copywriters aren’t afraid to toss out the rules and formulas.

"Never let your advertising sound like advertising, but don’t hide the fact that it’s an ad. You can even be proud of that fact, but demonstrate your pride with fresh, readable copy that gets people to take notice, read, then buy and recommend."

Excerpted from – Guerrilla Advertising / (Kindle)


Certain words have the power to turn prospects on and motivate them to want more information from you or better yet, to buy your product or service. Other words have the power to turn prospects off and cause them to think thoughts detrimental to your business.

For example, Guerrillas are using magic words like these to win profits and influence people: Free, Love, New, Discover, Fast, Gain and so many more.

Using the best motivating and persuasive words in your marketing and advertising will allow you describe what people want so they read on. Those words offer things that people are looking for.

Just as there are magic words to use, there are tragic words to avoid. Guerrillas avoid words like: Buy, Failure, Deal, Cost, Details, Order and many more.

These tragic words make readers lose interest, stop reading. They can undermine your marketing effort. Guerrillas stick with the magic and avoid the tragic.

Because improving your copywriting is one of the easiest low cost weapons at your disposal, we have an audio course that is packed with expertise from David Garfinkel and Jay Conrad Levinson. David and Jay share 60 tips from the expertise they gained in their combined 70 years of marketing success.

Learn important tips like:

  • Ten things your copy should always be
  • Ear and Eye words
  • The most important words in copywriting
  • Building to Yes
  • Story telling and testimonials
  • Common mistakes
  • Focus and perspective
  • Questions that sell
  • Why bullet points sell
  • The four-point formula
  • Balancing words and graphics
  • Thirty-six magic words
  • Twenty-one words to avoid
  • Verbs that sell
  • Leading sentences
  • Building irresistible value

Imagine taking the skills you’ll learn and turning your copywriting (whether you write it yourself or approve the copy that others write for you) into a fun task that helps drive your profits. Equally, imagine the fresh and powerful perspective you’ll have on every word of your competitors’ copywriting.

We know your time is valuable, so we’ve arrange the sixty tips into two quick courses (each contains thirty tips). Click the buttons for even more detail and FREE previews.

We wish you happy and successful Guerrilla marketing.

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"Never let your advertising sound like advertising, but don’t hide the fact that it’s an ad. You can even be proud of that fact, but demonstrate your pride with fresh, readable copy that gets people to take notice, read, then buy and recommend."

Excerpted from –Guerrilla Advertising / (Kindle)

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Maximize your marketing success today.  Guerrilla Marketing has been so successful since the first book in 1984 because it helps businesses spread their message across a broad spectrum methods and media with techniques that leverage every detail and nuance of their business.

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