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Is Yours a Guerrilla Business?

To market like a Guerrilla, your business must be run by Guerrilla principles. "Walking the talk" is what separates true Guerrilla businesses.  It's easy to incorporate Guerrilla Marketing weapons into your business but to truly elevate your business and your bottom line, the Guerrilla principles are incorporated throughout your business.

A Guerrilla culture of intense customer focus only happens in a business with intense employee focus. Congruence is a must. Just as beauty comes from within - a great Guerrilla business comes from within. What happens behind closed doors in a business flows straight through to the prospect and customer experience.

Is your company running by Guerrilla principles?  It’s simple to identify by looking at a few distinctions between a Guerrilla-run business and Traditional-run business.

Which business are you?

Guerrillas Stand Apart from the Rest

The Guerrilla-run Business:

  • Dynamic and learning
  • Information-rich
  • Global
  • Small and large
  • Skills-oriented
  • Team-oriented
  • Hired employees on attitude
  • Involvement-oriented
  • Lateral and networked
  • Customer-oriented
  • Engages in intense customer follow-up
  • Uses an active referral program
  • Uses disappearing task forces
  • Techno-streamlined
  • No middle management
  • Accessible 24 hours a day
  • Accessible 7 days a week
  • Flexible
  • Reveres effectiveness
  • Sells what customers need

The Traditional-run Business:

  • Stable and entrenched
  • Information-scarce
  • Local
  • Large
  • Job-oriented
  • Individual-oriented
  • Hired employees on aptitude
  • Command-oriented
  • Hierarchical
  • Job requirements-oriented
  • Does no customer follow-up
  • Has a passive or no referral program
  • Uses permanent task forces
  • Techno-reluctant
  • Abundant middle management
  • Accessible 8 hours a day
  • Accessible 5 days a week
  • Inflexible
  • Reveres efficiency
  • Sells what customers want

If your business thrives on customers - incorporate the Guerrilla principles so everyone in your business thrives on continually knowing and exceeding your prospects and customers needs and expectations.

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"Five things every customer needs -

  1. The need to feel welcome.
  2. The need to feel comfortable.
  3. The need to feel important.
  4. The need to feel understood.
  5. The need to feel appreciated."

Excerpted from – Guerrilla Marketing Remix / (Kindle)

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