Think Like a Guerrilla and Win at Business.
Let's say you own a restaurant franchise and you provide deliveries in your company van. That van is stolen, crashed and left abandoned. What would you do?
A Guerrilla marketer sees an opportunity to turn the situation into a positive story. You take to social media offering a year of free food for the person whose identification of the suspect leads to an arrest, while promising anonymity.
News spreads from coast to coast; online, radio, TV, print and even better, the chatter is consistently focused on how fantastic it would be to get a year of free food at your restaurant. Voila, for the tiny investment of a year of free food, you launched a campaign that garnered thousands of dollars in positive media exposure (not to mention the person was identified and arrested within a couple of days).
The media exposure isn’t the only win. The community is appreciative of the extra effort given to get a criminal apprehended, making their neighborhood safer. Guerrillas value the importance of their community and seek to make connections and offer help to build lasting and mutually beneficial relationships.
“Guerrillas are always ready to exploit small windows of opportunity with all their energy, passion, and resources. The world and the internet move very fast. Sometimes marketing and business opportunities come quickly. Being at the right place at the right time is only one part of the formula. Being prepared and ready to take advantage of these opportunities is the magic ingredient in the formula for success.”
So what separates Guerrillas from the ordinary? Here are some differences in the way a Guerrilla business owners thinks:
The 200 Guerrilla Marketing Weapons Can Guide You To Success.
"Guerrillas often start with a big goal, a plan, and only part of the resources they need to reach that goal. When they get stuck, or come across a challenge, they don't back off or try an easier route. They inventory what they need to learn or discover to take the next step and they intensely focus on that competency until they master it."
Want to know more about the company and their stolen van? It's Chick-fil-A in Cartersville, Georgia and here is the Facebook post.
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