When Great Guerrilla Minds Come Together…You Win - Guerrilla Marketing Official Blog

When Great Minds Come Together...You Win

Which Business Are You?

You see it in every market and every kind of business: Two companies, both about equal in products, services, experience… you name it. Yet one seems to always be growing, with a constant stream of new customers even though she does hardly any advertising.

The other, he seems to never achieve more than mediocre sales, even though he spends a lot of money promoting his business.

The owner of one can afford the home her family deserves, take extended vacations, spend quality time with her loved ones. Her kids' have their college tuition in the bank, and their financial future is secure. 

The other?

From outside the business looks successful. But the owner's reality isn't as rosy. He struggles with cash flow issues, puts in 60, sometimes 70 hours a week or more. The stress is having a negative effect on his health… and relationships. Financially, everything he has is tied up in the business. There is no quality time, no life other than keeping the business going, no future except more of the same.

What is the "edge" that gives one the life and lifestyle every entrepreneur and business owner dreams of while the other is literally giving his life for his business? More to the point, which business do you want yours to be?

The one universal "game changer" for small businesses and entrepreneurs is having low-cost, highly-effective marketing strategies and tactics that bring in new clients, generate ongoing sales revenues, create endless referrals, all for little or no money: Guerrilla Marketing.

When Jay wrote Guerrilla Marketing in 1984 he started a revolution in marketing that became the best known marketing brand in history. Named by Time as one of the “25 Most Influential Business Management Books” of all time, Jay’s concepts have sold over 25 million copies in over 65 languages.

Traditional or “regular” marketing requires spending lots of dollars on advertising to get more brand recognition and generate more sales. Jay realized small business owners and entrepreneurs don’t typically have lots of money, but you have other ways to get the word out if you invest time, energy and imagination. As Jay said, “money helps, but is not as necessary as time, energy and imagination.”

He coined the term "Guerrilla Marketing" to describe hundreds of “unconventional” marketing techniques you can use when your financial resources are limited or non-existent.

So what? What’s in it for you? Why should you attend the 2018 Guerrilla Global Summit May 3rd-5th?

A good question, and one at the heart of the Guerrilla Marketing way of doing business. And the answer goes back to our first question: Which business do you want to be?

Because frankly, Guerrilla Marketing -- and the 2018 Global Summit - may not be for you if…

  • your business has a practically unlimited budget for big-bucks media advertising (just keep throwing money at the problem).
  • you believe the best business plan is "slow and steady", trusting uncertain "word of mouth" approaches and hit or miss campaigns.
  • you already have so many customers, prospects, leads and referrals, you have problems handling them all (does the idea of creating dynamic, viral excitement and explosive growth scare you?).
  • you are happy with where your business is at right now, and don't want to expand or grow any more because it would be too much work.
  • you have an attitude of lack instead of abundance -- we'll be looking at the incredible opportunities to grow your business this year-- and beyond -- not rehashing negative news and what doesn’t work.
  • you think you already know everything you need to know, have experienced every possible business twist and turn, and are closed to growing from the wisdom and insights of peers and other experts.
  • you're thinking you may attend but plan on skipping some of the sessions, hang by the pool, play some golf, enjoy some time off and relax (this is the real-world, solid and experiential training that changes businesses, not a vacation).
  • you are coming only to get, and not to give your own value to help other attendees and our profession.

Guerrilla Marketing is the solution you’ve been looking for is you are…

  • a business owner, entrepreneur, professional, even a solo-preneur – but you are TIRED of stagnant, slow growth and ready to blow the doors off your competition!
  • ready to get over 200 specific tools, tips, methods and resources to get more customers, sell more products and services, and do it all for little or NO money out-of-pocket!
  • fed up with ad reps charging you thousands of dollars for radio, TV, print, websites and more stuff that hasn't put a dime in your pocket… and ready to start marketing smarter, for less money and with greater results!
  • wanting to focus on growing your business, delivering your quality products or services, instead of feeling like you've always got a thumb out looking for the next prospect to come buy from you!
  • building a close network of like-minded entrepreneurs while growing your business. Owning a business is a lonely profession… there are a lot of others who speak your language and can help your business grow.
  • looking for to have ongoing access to leading experts to show you how to tap into today's hottest strategies, proven methods and effective weapons and jump way ahead of your competition.

If these describe you, now's the time to get it done, get unstuck, get into action and get growing. seating is limited -- register now!

What you will find are hundreds of business owners and entrepreneurs who are focused on being the best of the best - from dozens of different business types and markets. This creates POWERFUL "cross-pollination" of ideas and techniques you've never even considered before…and immediate action steps to create massive results for each and every participant, including you - if you consider yourself a pro at what you do with a vision and commitment to continually grow and improve!

Here's what people had to say about the 2017 Guerrilla Global Summit:

Want To Learn More About Guerrilla Marketing?

From strategies to tactics, we'll introduce you to valuable ways to learn more.

"Guerrillas often start with a big goal, a plan, and only part of the resources they need to reach that goal.  When they get stuck, or come across a challenge, they don't back off or try an easier route.  They inventory what they need to learn or discover to take the next step and they intensely focus on that competency until they master it."

Excerpted from – Guerrilla Marketing Remix / (Kindle)

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Guerrilla is for businesses and individuals that pursue excellence and want to do and be the best in every aspect.

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