Archive – Book of Truths


I’ve authored or co-authored 58 books published in 62 languages.
More than 21 million copies have been sold.
This is the first of the 21 million.
It sold 300,000 copies through bookstores and gift shops.

I took it off the market when my “Guerrilla Marketing” books took off, but more than a few people say this the best book I’ve written.
This is the first time it’s been available in 40 years.

100 truths. None are about marketing, but any one could be
worth the price of admission to the book.



mp3                                            pdf