About Us – Guerrilla Marketing – Official Site

What is Guerrilla Marketing and the Guerrilla Mindset?

Unconventional, Agile, Unexpected, Innovative, Low Overhead Cost, Nimble, Interactive, High Satisfaction, High Profits, Balanced Lifestyle, Happy Customers, Generous, Joyful and Focused on Success

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These are just a few of the terms to describe the results of the Guerrilla mindset. Those who possess the Guerrilla mindset have an appreciation for traditional thinking but embrace the enlightened opportunities that allow them to live differently. They grow and thrive together in today's Guerrilla Community.

Guerrilla entrepreneurs define success not only by the standard notion of finances, but also by the blessed notion of balance - between work and leisure, work and family, work and humanity and work and self. They thrive on the nontraditional, do the unconventional if the conventional is nonsensical, and know that the real name of the game is the journey - the best of all goals. When the journey is the goal, you can begin with work that satisfies you, spend time enjoying activities other than work you love, and gain a remarkable freedom from work-related stress. You also bond with others in the Guerrilla Community where you interact, give and receive love and support and understand that fun is not pursued, rather it's the essence of daily living.

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Guerrilla Marketing is the beginning of the Guerrilla mindset journey. Guerrilla Marketing is a strategy in which knowledge, low-cost and unconventional means are utilized, to convey or promote a product or an idea. The term Guerrilla Marketing is easily traced to guerrilla warfare which utilizes atypical tactics to achieve a goal in a competitive and unforgiving environment.

The concept of Guerrilla Marketing was invented as an unconventional system of promotions that rely on knowledge, time, energy and imagination rather than a big marketing budget. Typically, Guerrilla Marketing campaigns are unexpected and unconventional, potentially interactive, and consumers are targeted in unexpected places. Guerrilla Marketing involves unusual approaches such as intercept encounters in public places, street giveaways of products or any unconventional marketing intended to get maximum results from minimal resources. The objective of Guerrilla Marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral and results in sales and profits.

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Guerrilla Marketing focuses on low cost creative strategies of marketing. Basic requirements are knowledge, time, energy, and imagination and not money. Sales is not the primary metric to measure business success, instead profit is the measurement. Guerrillas place emphasis on retaining existing customers instead of solely focusing on acquiring new ones.

Your job is to compel your prospects to notice your business. First, they become aware of your business (i.e., brand awareness) and second, they recognize your business and the product(s) and/or service(s) associated with it (i.e., brand recognition). Once they do, your call to action must then motivate them to take a desired action (e.g., download an ebook, make a purchase, etc.).


Your existing customers also need to be motivated to make repeat purchases and provide precious referrals of their friends, family, and associates.

Meet The Creative Team

Jason Myers, Author

Jason Myers

CHAIRMAN, GUERRILLA MARKETING GLOBAL, LLC

My journey into Guerrilla Marketing started shortly after Jay published the first book. The timing was perfect, and I embraced the concept immediately. Since starting to learn and apply Guerrilla Marketing back in the ‘80s, I’ve dedicated a chunk of my life to perpetually pursuing knowledge and experience. I think you should, too.

During this journey, I’ve discovered that anyone who has learned effective sales and marketing skills will never go hungry. These two skills are the most important, self-empowering skills that exist, and they form the foundation for entrepreneurship. I encourage everyone to learn these as early as possible and take control of their financial futures.

I have dedicated myself to carrying on the legacy of Jay Conrad Levison by ensuring that the entire concept of Guerrilla is relevant today and tomorrow for millions more people. I encourage you to learn as much as you can about Guerrilla Marketing and apply those lessons to your business and share your successes with others.

Our All-New Guerrilla Marketing book series is a great next step, as we provide many more steps, to help you and your business grow and succeed—now and long into the future.

Merrilee Kimble, Author

Merrilee Kimble

Chief Creative Officer, Guerrilla Marketing global, llc

I’m excited to share my broad marketing experience with you as we, from here, advance Guerrilla Marketing and your success. There is nothing more satisfying when it comes to work than being your own boss. Guerrilla Marketing is intelligent marketing that can help you stay successful or become successful as your own satisfied boss.

Marketing is getting more complex by the day. Fortunately, Guerrilla Marketing is here for you now and long into the future to reduce the complexity. Our All-New Guerrilla Marketing book series we’re here to help you build a strong marketing foundation from which you’ll be prepared to continually execute fresh marketing tactics with easy-to-use tools.

Guerrilla Marketing helps you turn complicated marketing into the simple and delightful task of knowing, attracting, and connecting with your prospects and customers. We’re here for, and excited about, your success.


Jay Conrad Levinson

Jay Conrad Levinson

AUTHOR, GUERRILLA MARKETING 

Jay Conrad Levinson was the author of the best-selling marketing series in history, “Guerrilla Marketing,” plus 58 other business books. His books have sold more than 20 million copies worldwide. And his Guerrilla concepts have influenced marketing so much that his books appear in 62 languages and are required reading in MBA programs worldwide.

Jay taught Guerrilla Marketing for ten years at the extension division of the University of California in Berkeley. He was a practitioner of it in the United States — as Senior VP at J. Walter Thompson, and in Europe, as Creative Director of Leo Burnett Advertising.

A winner of first prizes in all the media, he was a part of the creative teams that made household names of many of the most famous brands in history: The Marlboro Man, The Pillsbury Doughboy, Mr. Clean, Tony the Tiger, Allstate’s good hands, United’s friendly skies, the Sears Diehard battery, Morris the Cat, and the Jolly Green Giant.

He was the Chairman of Guerrilla Marketing International and The Guerrilla Marketing Association — a marketing support system for small business. Guerrilla Marketing is a series of books, recording, workshops and training courses.

See what people have to say...


If you are a small business owner looking to increase the profits in your business without spending more money, then the Guerrilla Marketing Intensive is the course for you. You will not regret it. 


Donna Galante


I had a rough business plan with some good ideas before attending the Guerrilla Marketing Intensive. Now I have an Amazing Guerrilla Marketing Plan, along with a 12 month Marketing Calendar filled with actionable items. I am 100% sure the investment will pay for itself 10x over. 


Dan Clapper


Guerrilla Marketing Intensive is more than an overview. It was practical and actionable. I can start using what I learned on Monday.


Bob Bare

We're Excited to Share the Next Level of Guerrilla Marketing In Our ALL NEW BOOK SERIES

Volume 1 is available Now!

Packed full of today’s Guerrilla Marketing tactics, tools, tips and a toolbox of information and resources (including 70+ Free tools)

Guerrilla Marketing Volume 1