Directory and Yellow Page Advertising – Is It For You?

Directory and Yellow Page Advertising – Is It For You? Among the bevy of advertising choices you’re faced with, there are endless directories to consider. Many people think only of online directories making it easy to dismiss Yellow Page advertising as a thing of the past. However, for many businesses its worth taking the time […]

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Are Your Headlines Repelling Sales?

Are Your Headlines Repelling Sales? Every successful Guerrilla knows that the majority of the time you spend creating a marketing weapon, should be spent creating the headline, subject line or opening line. It’s the first impression you make, often the only impression, and the rest of your marketing weapons will live or die by the […]

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Putting More Force in Your Sales Force

Putting More Force in Your Sales Force Do you rely on sales people to sell your product?  If so, you can leverage and at the same time “refine” their selling talents by featuring them via video to have them sell on your website as well. Most companies spend very little time on the skill development of […]

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Gaining New Customers with Pilot Projects

Gaining New Customers with Pilot Projects It’s often difficult to get a company or a person to agree to do business with you.  It is much simpler to get them to agree to a mere pilot project.  Even if companies or individuals are unhappy with their current suppliers, they may be reluctant to sever the […]

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Getting to Know Your Customers

Getting to Know Your Customers People seek a wide array of benefits when they’re in a buying mindset.  If you are communicating any one of those benefits to the people who want them this very instant, you’ve virtually made the sale.People do not buy because marketing is clever, but because marketing strikes a responsive chord […]

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Guerrilla Techniques – Empowering Doers

Guerrilla Techniques – Empowering Doers The Pareto principle, also known as the 80/20 rule, has been translated into many meanings since it was first introduced in the late 1800’s.For Guerrillas, the 80/20 rule teaches you simplicity and applies throughout your business: 20 percent of your marketing generates 80 percent of your sales.20 percent of the […]

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What are the Elements of Guerrilla Success?

What are the Elements of Guerrilla Success? Relentless, Persistent and Optimistic.  When you are educated (be it intuitive, skills based, certificate or whatever means are necessary to ensure that you are confident in your skills), tenacity is the virtue that will set you apart.You can have the best product or service and be the smartest […]

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Guerrilla Marketers are Different – Because Being Different Makes You Stand Out

Guerrilla Marketers are Different – Because Being Different Makes You Stand Out. ​If you have competitors, and you likely do, being good is important but being different is what makes it matter that you’re good.Let’s look at a few scenarios: If you need to go to the grocery store today, do you immediately know which […]

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Guerrilla Marketing Definition

Guerrilla Marketing – What Is It? In recent conversations about Guerrilla Marketing, I’ve noticed some entrepreneurs are familiar with the term Guerrilla Marketing but they aren’t quite sure what it is and how it can improve their business so I thought it would be helpful to provide some background and a definition of Guerrilla Marketing. […]

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Human Media – Guerrilla Marketers are Different – Are You an Effective Relationship Builder?

Human Media:  Guerrilla Marketers are Different – Are You an Effective Relationship Builder? “Traditional marketers, at the end of the month, count money.  Guerrillas count new relationships.  Knowing that people actually do want relations, guerrillas do everything they can to establish and nurture a bond between themselves and each individual customer.  They certainly do not […]

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Human Media – Relationship Building and Customer Satisfaction for Successful Guerrilla Entrepreneurs

Human-Media:  Relationship Building for Successful Guerrilla Entrepreneurs Neither a successful person nor a successful business is an island.  Embracing relationship building is a powerful way to impact your profits.Guerrillas strive for and savor long-term relationships with their customers.  They know the benefits of long lasting connections and do all in their power to establish and […]

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Mini-Media: Presenting Your Business to Your Prospects

Mini-Media:  Presenting Your Business to Your Prospects Guerrilla Entrepreneurs realize that their clients and customers judge their competence at every point of contact.  Accordingly, successful Guerrilla Entrepreneurs pay constant attention to the way they present themselves and strive for constant improvement. RememberGuerrilla Marketing Weapon #31, Canvasing. There are two categories of presentations: time-lapse and real-time.Time-lapse […]

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Human Media: Authenticity is a Cornerstone of Guerrilla Marketing

Human Media:  Authenticity is a Cornerstone of Guerrilla Marketing In the last two posts, we’ve focused on a low-cost Guerrilla weapons category which is Human Media. We’ll continue that focus in this post. RememberGuerrilla Marketing Weapon #100, Yourself. You’re fully aware of your intentional marketing and we hope you’ve invested time, energy and imagination into […]

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Human Media: Guerrillas work with Intent

Human Media:  Guerrilla’s work with Intent In the last Blog post we discussed the importance of appearance, focusing mainly on physical appearance.  Beyond the physical appearance, let’s dig a bit deeper into the image you project to clients and prospects who meet you face-to-face. RememberGuerrilla Marketing Weapon #100, Yourself. Work with IntentionGuerrilla Entrepreneurs control the […]

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Human Media: Successful Appearance – a low cost, high return investment.

Human Media:  Successful Appearance – a low cost, high return investment. Successful Guerrilla Entrepreneurs know that success involves not only choosing the right Guerrilla Marketing weapons, but also using them as effectively as possible. RememberGuerrilla Marketing Weapon #103, Employee Attire. AppearanceAppearance plays the most known role in determining the image you project and it plays […]

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