Are Your Headlines Repelling Sales?
Every successful Guerrilla knows that the majority of the time you spend creating a marketing weapon, should be spent creating the headline, subject line or opening line. It's the first impression you make, often the only impression, and the rest of your marketing weapons will live or die by the quality of those first few words.
Regardless of whether it’s a headline, subject line or opening line, it’s the first thing you say to prospects. You have seconds (or fractions thereof) that will determine if people will decide to read or hear your message or to ignore you completely.
All Guerrillas are delighted that technology makes marketing easier than ever with websites, blogs and social media that enable them to market with even more fervor. Pre-packaged marketing materials are available everywhere - but savvy Guerrillas never lose sight of the fundamentals and headlines are a cornerstone. It's the headline that dictates your positioning in your prospects' minds and it's the headline that will attract either attention or apathy. Nothing you say to a prospect is more important. You have the opportunity tell your whole story in one line or to say something so intriguing that the prospect will want to hear more.
In print, you have one line to get that attention. On radio or TV, you have three seconds, and you have those same three seconds with any sales presentation or telemarketing calls. Win attention and interest during that brief period or you won't win it later because there will be no later.
Now that your thinking about the importance of headlines, here are 20 hints to help you create Guerrilla winning ones.
Take some time to review your headlines or opening lines in all of your marketing, such as:
Be sure that you’re not just looking at what your headlines are saying – take the time to look at what your competitors are saying also.
A reader or listener is looking to be stopped by something and if it's not your message it will be someone else's. In such an atmosphere, Guerrillas thrive. Headlines and opening lines are your initial bonds to your prospects. Bend over backwards to be interesting, authentic, believed and to convey your idea.
“The starting point for Guerrilla Advertising is not a headline, a graphic, a special effect, a music track, or a spokesperson, as in most humdrum advertising. Instead – it’s an idea – something that is often missing from run-of-the-mill advertising.”
Headlines that draw attention away from the idea and prime offering to be humorous or shocking typically fall flat quickly. Equally, boring and indirect headlines sabotage thoughtful copy, brilliant graphics and stupendous offers. There are far more terrible headlines than great ones so make sure you’re the one getting your prospects attention.
Although a company cannot achieve greatness solely based upon their headlines and opening lines, without solid first impressions, its growth will be seriously impeded. Guerrillas make sure their own headlines always get noticed, generate readership, attract responses, and result in profits.
Are you utilizing the classic 200 Guerrilla Marketing Weapons that every business benefits from? If not, enter your information below and we'll send you a pdf.
Guerrilla Businesses Set Themselves Apart With Customer Attention
Directory and Yellow Page Advertising – Is It For You?
Putting More Force in Your Sales Force
Gaining New Customers with Pilot Projects
Getting to Know Your Customers
Guerrilla Techniques – Empowering Doers
What are the Elements of Guerrilla Success?
Guerrilla Marketers are Different – Because Being Different Makes You Stand Out