Human Media:  Guerrilla Marketers are Different - Are You an Effective Relationship Builder?

“Traditional marketers, at the end of the month, count money.  Guerrillas count new relationships.  Knowing that people actually do want relations, guerrillas do everything they can to establish and nurture a bond between themselves and each individual customer.  They certainly do not disdain money, as indicated by their penchant for profits, but they know deep down that the long-term relationships are the keys to the vault.”

Whether you're prospecting for new customers, interacting with existing customers or interacting within your personal life, building relationships is paramount to your success.

To help you take a look at your relationship building skills, we're providing a number of questions that will both help you evaluate yourself based on your current activities and it may give you ideas of new activities to engage in.​

Read each statement and rate yourself on a scale of from 1 to 10, (1 = never, 10 = always):

  • I strike up conversations with strangers and share my business frequently with them.
  • My marketing plan includes attending regular networking events.
  • I remember personal details about people and share them at an appropriate moment to let them know I care about them.
  • My clients are a great source of referrals, which I tap on a regular basis.
  • I follow-up with potential clients within 48 hours.
  • I believe that everyone is a potential client.
  • When I’m out and about, I look and act professional.
  • I’m fun to be around. People love to talk to me.
  • My community can count on me to be there. I often participate in community programs and frequently volunteer.
  • I feel confident in myself.
  • I remember to acknowledge people’s strengths.
  • I enjoy speaking in front of groups.
  • I sell my services to a person, not another client or a corporation.
  • People are extraordinary. I look for the good in all people.
  • My business is oriented to giving. I often provide free consultations, tips, gifts and information.
  • I ask my friends to introduce me to potential clients.
  • People contribute to me on a regular basis.
  • I see myself as a resource for others.
  • My networking and relationship building skills have produced many clients over the last six months.

​Most prospects are in the market for what you sell only a small fraction of the time.  If you're not talking to them at that time, they'll talk to somebody else.  If your engaging a basket of Guerrilla Marketing weapons, your chances of connecting with them at that fleeting moment are cut down dramatically.

Are you utilizing the classic 200 Guerrilla Marketing Weapons that every business benefits from?  If not, enter your information below and we'll send you a pdf.