Human Media: Guerrilla Marketers are Different - Are You an Effective Relationship Builder?
“Traditional marketers, at the end of the month, count money. Guerrillas count new relationships. Knowing that people actually do want relations, guerrillas do everything they can to establish and nurture a bond between themselves and each individual customer. They certainly do not disdain money, as indicated by their penchant for profits, but they know deep down that the long-term relationships are the keys to the vault.”
Whether you're prospecting for new customers, interacting with existing customers or interacting within your personal life, building relationships is paramount to your success.
To help you take a look at your relationship building skills, we're providing a number of questions that will both help you evaluate yourself based on your current activities and it may give you ideas of new activities to engage in.
Read each statement and rate yourself on a scale of from 1 to 10, (1 = never, 10 = always):
Most prospects are in the market for what you sell only a small fraction of the time. If you're not talking to them at that time, they'll talk to somebody else. If your engaging a basket of Guerrilla Marketing weapons, your chances of connecting with them at that fleeting moment are cut down dramatically.
Are you utilizing the classic 200 Guerrilla Marketing Weapons that every business benefits from? If not, enter your information below and we'll send you a pdf.
Guerrilla Businesses Set Themselves Apart With Customer Attention
Directory and Yellow Page Advertising – Is It For You?
Are Your Headlines Repelling Sales?
Putting More Force in Your Sales Force
Gaining New Customers with Pilot Projects
Getting to Know Your Customers
Guerrilla Techniques – Empowering Doers
What are the Elements of Guerrilla Success?