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Guerilla Marketing Excellence: The 50 Golden Rules for Business Success

$12.14 (as of August 13, 2018, 2:41 pm)

Temporarily out of stock. Order now and we'll deliver when available. We'll e-mail you with an estimated delivery date as soon as we have more information. Your credit card will not be charged until we ship the item.

SKU: VI-0749913630

Description

Contains the 50 golden rules of successful marketing. The book takes readers a step beyond do-it-yourself marketing guides and examines the five basic truths that can make or break a company. The book is divided into four sections, to guide your thinking, your effectiveness, your marketing materials and your actions. Within these sections you will find advice on a wide range of topics, such as: introducing new products and services, honesty, entrepreneurial judo, the power of television, how to write winning headlines, employing guerilla gimmicks, marketing in a recession, and how to use marketing combinations in an increasingly competitive business climate.