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The Guerrilla Marketing Handbook

$19.95 (as of March 22, 2019, 12:14 pm) & FREE Shipping. Details $18.85

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Description

This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.