Do you rely on sales people to sell your product? If so, you can leverage and at the same time “refine” their selling talents by featuring them via video to have them sell on your website as well.
Most companies spend very little time on the skill development of their sales people. However, successful companies engage in ongoing training and interacting with their sales people to ensure they are growing their product knowledge and sales skills.
“Set aside one hour per week, every week, without fail, to work on the skills of yourself and your staff.”
People buy from those that they know, like and trust so your efforts to ensure that your sales force embodies those attributes will have you well positioned to win.
Be sure to keep your video content fresh and interesting, even when it comes to static information such as the Q&A. In the process of continually refreshing your videos, you’re creating ongoing learning and development for you sales people. Equally, each time you post new content, you help your search engine rankings as well as your sales people will share it with colleagues, friends and family that could lead to unexpected sales opportunities.
Note: However you decide to utilize video, be sure to have the written permission of all involved as well as having every “i” dotted and “t” crossed when it comes to releases and other legal/business/privacy concerns.
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