Sales Incentives # 21: Upgrades

When selling information products, you can promise to provide the next product version, or upgrade, for free to buyers. This can include the next version of your software program or the next templates or "how to" instructions.

When selling information products with a low cost-per-unit, such as teleconference attendance or downloadable audio recordings, you can invite buyers of your current product to attend your next teleconference on the same subject for free. Authors can promise to send a free copy of new versions of an e-book to buyers.