Guerrilla Thomas Kan got his Hong Kong internet marketing firm off to a quick start with advertising specialties.

He sent out 3,000 promotional mouse pads just as he launched his company. Now he's getting lot's of calls. The promotion worked because of three things: the mousepads all had a phone number, he gave his pads away early and before most were thinking about the internet, and they were interesting enough to keep on a desk.

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