Irrigating your market with information
Farmers rarely flood their crops all at once. Instead, throughout the growing season, farmers irrigate their crops with just enough water to provide nutrients, but not so much they drown their crops or wash them away. In a similar way, Guerrilla Marketers deliver information in slow, but steady, increments.

This “slow and steady” approach maintains their awareness among their market and also avoids delivering more information than the market can absorb at one time. Drip irrigation also allows you to build tighter bonds with clients and prospects.

For example, instead of sending a newsletter entitled--for example--“The 10 Biggest Newsletter Marketing Mistakes,” consider sending a newsletter with “The 3 Biggest Newsletter Marketing Mistakes.” This could conclude with a reference to an autoresponder or e-mail address where those who want to learn the missing 7 points can go to learn more. This scenario also provides feedback on the popularity of the topic as well as which particular clients or prospects are interested in the topic.