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Tip for March 12, 2008

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Way of Guerrilla # 4: Stress is a benchmark

Guerrilla Marketers do not accept stress as the price of doing business. They feel that stress is a warning sign that they must be doing something wrong. Adjustments are made to eliminate the cause of the stress, causing the stress to disappear.

Adapted from: The Way of the Guerrilla, 1997.

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