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Tip for March 13, 2008

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Avoid "decorative" premiums

Premiums help you establish lasting impressions with clients and prospects. However, strive for relevance when choosing premiums for distribution at trade shows or at holidays.

Unless your humor is right on target, humorous premiums may fall flat.

A much better alternative is to offer premiums that your market can really use. Functionality is always valued above humor.

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