Writing to length "boils off the excess"

One of the best reasons writing to fit a specific layout, like a two-sided One-Page Newsletter improves the quality of your writing is that this "boils off the excess," according to Guerrilla Marketer Will Reed, www.gmarketing-genius.com.

All of us have a tendency to write too much. When you're writing an open-ended document, discipline often flies out the window. There's no need to do the rigorous self-editing necessary for good writing. But, when you have only space for 625 (or so) words, you're motivated to search for long words that can be replaced by short words and eliminate unnecessary ideas and duplicate words.

The result: strong, vigorous writing, instead of a never-ending monolog.