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Tip for July 1, 2004

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Effective Headlines and Titles, Part 4

Introducing the fourth of ten tips to help Guerrilla Marketers write more effective headlines and titles.

Identify your intended TARGET MARKET in your headline. This makes your headline irresistible to those who are members of it.

"Special offer for Teachers!"
"Coaches--Learn how to Double Your Fees!"
"Bring Your Union Membership Card!"
"Do you Hate to Exercise?"

If your headlines isn't read, your body copy probably won't be!

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