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Tip for July 4, 2004

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Effective Headlines and Titles, Part 7

Include a CALL TO ACTION in your headlines.

" Act now and save 20% on next month's seminar!
* Register Today and Immediately Get Started
* Click to Hear What Clients Have to Say
* Attend Tonight's Telecourse and Learn how to Enhance Customer Loyalty

Headlines are the key to the success of everything you write.

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