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Tip for July 6, 2004

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Effective Headlines and Titles, Part 9

Stress simplicity and ease of use. MAKE IT EASY. Emphasize how your solution almost "operates itself."

* Hands-Off Headline Writing!
* Let Your Computer Automatically Respond to E-Mails
* Teach Your Mailing List To Update and Maintain Itself!
* Write Your Next Speech at the Beach

Headlines are the key to the success of everything you write.

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