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Tip for July 7, 2004

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Effective Headlines and Titles, Part 10

COMBINE TECHNIQUES. Combine specificity with an imperative voice, or add metaphors to attract your target market's attention.

* 6 Ways to Lose Weight Without Dieting
* Tell Your Boss "I Quit!" in June, and Offer Him a Job in July
* Become the "Shakespeare of Direct Response" in 90 Days
* Become a Magnet for Highly-Paid Executives Needing Help with Speeches

Headlines are the key to the success of everything you write.

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