Ten Commandments of Guerrilla Marketing Design, No. 1

Guerrilla Marketing Design is PURPOSEFUL

Guerrilla Marketers view design not as a matter of subjective likes and dislikes but as a strategic tool intended to achieve specific goals. Guerrillas avoid unnecessary decoration. Every mark on the page must serve a purpose.

Guerrillas make design decisions based on how efficiently their designs communicate a desired message to a specific audience. Accordingly, Guerrilla Marketing design begins with a plan, based on a careful analysis of message, audience and competition.
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