Ten Commandments of Guerrilla Marketing Design, No. 3

Guerrillas design for READABILITY

Guerrilla Marketing Design is reader-friendly design. Guerrillas recognize that readers are in a hurry and that anything that interferes with easy reading sabotages the delivery of their message. Guerrillas make reading easy by paying close attention to colors, layouts and the way text is placed in columns.

This involves making the right typeface, type size, and line spacing decisions, as well as making the right spacing, hyphenation, and punctuation decisions.