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Tip for July 13, 2004

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Ten Commandments of Guerrilla Marketing Design, No. 4

Guerrillas design for SIMPLICITY.

Guerrillas design for simplicity. Guerrilla Marketing Designers realize that readers quickly can lose interest when reading extended text, like articles, memos or proposals.

Accordingly, Guerrillas maintain reader interest by breaking information into manageable, bite-sized chunks using techniques like subheads, lists and sidebars.

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